SEATTLE, WA--(Marketwired - Sep 17, 2013) - Luggage. Pets. Sporting equipment. Claiming ownership of these items and more is often done using a publicly displayed name, phone number or address tag. But sharing that level of information also puts a person's identity and safety at risk. miiTag eliminates the danger by making it easy to tag the items that matter without sharing personal details.

Powered by miiCard and unveiled today at the 4th annual Privacy Identity Innovation conference (pii2013), miiTag is a free, practical way to secure valuables and personal items. All attendees at pii2013 will receive a miiTag in their conference pack. 

"miiTag means you never have to choose between safeguarding your valuables or safeguarding your identity," said miiCard CEO James Varga. "miiTag demonstrates how vigilant we must be in protecting our information and that a user-controlled, reusable identity like miiCard can have multiple, critical applications."

"The annual Privacy Identity Innovation conference brings together leading thinkers and innovators who are investigating how to build trust in the data-driven economy," said Privacy Identity Innovation co-founder & executive producer Natalie Fonseca. "We are excited to have miiCard launching their miiTag product at this year's pii2013 conference in Seattle to help consumers protect their personal items."

How it Works

Each miiTag is a unique alpha-numeric code, available as a key chain or security sticker that connects to an online account with no publicly available personal details. If found, the code can be entered at the miiTag website to notify the owner. Both parties can communicate through the miiTag secure messaging server to coordinate a return.

miiTag also allows owners to post rewards within their account for found items. Users can register for the service in less than a minute through a single sign-on with a Trusted miiCard Identity or a social login.

miiTag is powered by Bring Your Own Identity (BYOID) service miiCard. miiCard's Level of Assurance 3+ identity verification service leverages the authority and security inherent in a member's online financial accounts to prove identity to a passport or photo ID standard. Combining online identity proofing with strong authentication, miiCard provides the trust and security required for people and businesses to meet, transact and utilize services such as miiTag with confidence. miiCard is available in ten countries and can verify over 350 million people today.


About miiCard

miiCard is a global online Identity as a Service (IDaaS) platform that establishes true trust online by guaranteeing an individual's identity to the level of an offline photo ID check, completely online and in just minutes. miiCard helps businesses eliminate fraud, reduce manual processing costs, and prevent high rates of dropout when offline identity checks are required. A member-driven service, based on the principles of Bring Your Own Identity, miiCard empowers consumers to proactively manage their digital identity, build trust online, and trade and transact with confidence. miiCard currently supports the United States, Canada, the United Kingdom, South Africa, India, Australia, New Zealand, Ireland, France and Spain.

Contact Information:

Press Contact:
Michael Azzano
Cosmo PR for miiCard