SAN FRANCISCO, CA--(Marketwired - Sep 17, 2013) - the happy egg co., the leader in the Free Range egg category, is pleased to announce the appointment of Matt Materazo to the position of president and general manager of the company's US operation. Materazo brings more than 25 years of food and beverage as well as consumer packaged goods experience to his new role.

With cross-functional leadership skills that include sales, operations, trade marketing, business development and corporate strategy, Materazo has built and led cohesive teams for both large publicly traded Fortune 500 companies including Kraft Foods, Del Monte Foods and ConAgra Foods, as well as small privately held companies including Sargento.

Most recently, Materazo was vice president of sales for Central Garden and Pet where he led the company's transition towards a consolidated consumer product goods company with a diverse portfolio of products. Prior to Central Garden and Pet, Materazo served as vice president for ConAgra Foods, where he managed an entire portfolio including frozen, refrigerated, dry grocery and snacks brands.

"Matt Materazo is an exceptional leader with an impressive record of accomplishment," said David Wagstaff, chief operating officer for the happy egg co. "We welcome Matt to the happy egg family, and are confident his experience will help us continue our mission of making quality, Free Range eggs conveniently available to everyone."

Materazo earned Bachelor of Science degrees in Broadcast Journalism as well as Marketing and Finance from Syracuse University. He also received a certificate in Executive Development from the Wharton School of Business.

For more information about Free Range eggs from the happy egg co., or to find them in a store near you, please visit, and cluck alongside the Girls at or @happyeggcousa.