VANCOUVER, BRITISH COLUMBIA--(Marketwired - Sept. 17, 2013) - Vancouver-based digital creative agency Pound & Grain Digital Inc. (www.poundandgrain.com), has worked closely with MEC to create two newly launched digital experiences, including the "We Are All Outsiders" brand campaign website and the digital "Outsider Journal". This work was done in close collaboration with Concrete, who developed MEC's new brand.

Outsiders.mec.ca is the central hub for MEC's newly launched "We Are All Outsiders" brand campaign, and profiles select MEC members, Envoys, and staff in a bold and visually compelling way. Featuring social media integration, the site displays curated content from MEC's Twitter feed.

The second project, Outsider Journal (journal.mec.ca) is MEC's next generation digital journal, and takes advantage of the web's ability to provide a rich immersive storytelling experience on various platforms and devices. An ode to backcountry enthusiasts, the Journal is the first of an ongoing series.

"MEC members have so many experiences to share. Whether they are customers, staff or Envoys, we're proud to bring their stories to life and share them with others. The campaign website and the Outsider Journal we created with Pound & Grain and Concrete provide great platforms for doing just that," said Allison Brownlie, MEC Marketing Manager.

Built using responsive design techniques, the sites have been optimized to create a powerful brand experience across desktops, laptops, tablets, and various mobile devices.

"Both MEC projects have proven to be an amazing opportunity for Pound & Grain," said Creative Director and Partner Graham MacInnes. "It's a privilege to be working on some of the first articulations of such an iconic Canadian brand".

About Pound & Grain Digital Inc.

Pound & Grain is a creative agency built for our digital culture. A true "digital first" studio, Pound & Grain is providing brands throughout North America with a no-nonsense approach to technologically driven experiences, brand building, products, apps, websites, content, and campaigns. Its clients include MEC, TELUS, Whil, Yyoga, and the BC Dairy Association.