Edward Merchand joins Sentry Investments as Chief Financial Officer


TORONTO, ONTARIO--(Marketwired - Oct. 1, 2013) - Sentry Investments is pleased to announce that Edward L. Merchand has joined Sentry Investments as Chief Financial Officer and Treasurer, effective September 30, 2013.

Mr. Merchand has spent the past 21 years at Mackenzie Investments, including the last 11 years as the company's Chief Financial Officer. Prior to that, he worked with the public accounting firm Coopers & Lybrand. Mr. Merchand graduated from Carleton University in 1987 with a Bachelor of Commerce.

"Sentry Investments has experienced tremendous growth over the past four years and we hope to continue that trend," said Philip Yuzpe, President and Chief Operating Officer. "We are very excited to have Edward join our executive team and look forward to him playing a critical role in the next stage of Sentry's evolution."

SENTRY INVESTMENTS INC.

Sentry Investments was founded in 1997 and has grown to become one of Canada's largest and fastest-growing independent asset management companies. Sentry manages over $10 billion in assets on behalf of more than 300,000 Canadian investors. Sentry offers a diverse range of award-winning investment products available through financial advisors, including domestic, international and income-oriented mutual funds and separately managed accounts. Sentry is one of only three firms to receive four consecutive Brendan Wood International TopGun Asset Management Team Awards (2009 to 2012).

Certain statements included in this news release constitute forward-looking statements, including, but not limited to, those identified by the expressions "expect," "intend," "will" and similar expressions to the extent they relate to Sentry Investments. The forward-looking statements are not historical facts but reflect Sentry Investment's current expectations regarding future results or events. These forward-looking statements are subject to a number of risks and uncertainties that could cause actual results or events to differ materially from current expectations. Although Sentry Investments believes that the assumptions inherent in the forward-looking statements are reasonable, forward-looking statements are not guarantees of future performance and, accordingly, readers are cautioned not to place undue reliance on such statements. Sentry Investments undertakes no obligation to update publicly or otherwise revise any forward-looking statement or information whether as a result of new information, future events or other such factors which affect this information, except as required by law.

Commerce Court West
199 Bay Street, Suite 4100
P.O. Box 108
Toronto, ON M5L 1E2
Tel: 416-364-9297
Fax: 416-364-1197

Contact Information:

Investor Relations (broker/investor inquiries):
1-888-730-4623
416-364-1197 (FAX)
info@sentry.ca
www.sentry.ca