AUSTIN, TX--(Marketwired - Oct 1, 2013) - On Thursday, Transverse and Proformative invite corporate finance, accounting and treasury professionals to participate in an educational webinar titled, "Raking in the Revenue: Optimizing Order-to-Cash Cycle (O2C) by Automating Accounts Receivable," with special guest, Ankita Tyagi, lead research analyst for the Financial Management and Governance, Risk, and Compliance (GRC) practice at Aberdeen Group. Participating webinar attendees will earn a CPE credit. 

Details for the webinar are as follows:

Thursday, October 3 from 1:00 pm to 2:00 pm CT

For most organizations, the Order-to-Cash (O2C) cycle is a complex, multi-step process that involves order creation, fulfillment, shipping & distribution, invoice generation, payment collection, receipt and finally, closing the books. AR automation not only helps shorten the cash conversion cycle and improve operational excellence, it allows finance executives to build a solid foundation for a holistic, sustainable O2C cycle.

Join us as Aberdeen Group and Transverse discuss how leading organizations are leveraging AR leverage automation to fuel business growth. Content will focus on actionable advice and best practices for improving AR efficiency as well as real-world examples illustrating how manual processes can impede response time (and customer service).

Learning Objectives for CPE Credit:

  • Understand key attributes of a successful Accounts Receivable department
  • Understand the market drivers compelling organizations to improve current billing and payment processing systems
  • Identify key challenges faced and benefits realized in automating AR
  • Understand key Order-to-Cash Cycle performance benchmarks

REGISTER HERE to attend the webinar.

About Transverse
Transverse was founded in 2008 by billing veterans who saw an opportunity to make sophisticated billing available to more businesses. Transverse empowers companies to engage with customers and rapidly monetize the launch of new products and services. TRACT Billing from Transverse is the only all-in-one activity-based billing platform that can meter, rate, and bill based on customer behavior. Unlike basic subscription or expensive legacy billing systems, TRACT provides a simple solution to complex billing challenges. For more information, visit

Contact Information:

Media Contact:
John Yarbrough
For Transverse