PLEASANTON, CA--(Marketwired - Oct 2, 2013) - Trainer Communications, a full-service public relations and integrated marketing agency in the San Francisco Bay Area, returns this fall to help support the San Francisco Baykeeper, a non-profit environmental advocacy organization, with its third annual Media SharkTank event on Oct. 17, 2013. The event marks the third consecutive year Trainer has helped support SF Baykeeper whose mission is to protect and enhance San Francisco Bay's water quality. Last year's event raised $7,500 bringing the total raised for Baykeeper to $17,500 since the event was first launched in 2011.

Along with benefitting Baykeeper, the Third Annual Media SharkTank gives Silicon Valley CEOs the opportunity to pitch their company's story in a private, one-on-one setting to a panel of top-tier broadcast and business media to help position themselves for future coverage. Inspired by ABC's "Shark Tank," a show where inventors present ideas or products to a panel of wealthy entrepreneurs in hopes of receiving an investment, CEOs deliver a private, three-minute pitch to a panel of Bay Area broadcast and business journalists, who then provide real-time feedback and rate each pitch based on the company's position in the market. This "friendly fire" experience helps CEOs hone their presentation skills and refresh their stories to be more successful when interviewed in the future.

Some of this year's media judges include:

Following the rounds of pitching, Media SharkTank participants will enjoy a cocktail reception hosted by Trainer Communications, allowing for further conversation and networking among the participants and the panel of journalists. The Media SharkTank event will take place at 5:30 p.m. PT at Hotel Vitale, an elegant venue in San Francisco situated on a beautiful stretch of The Embarcadero overlooking the Bay Bridge.

Donations to participate in the event are $1,750 per company, which includes entry for one executive spokesperson and an executive guest. Companies must register by Oct. 10 and space is limited. To register for this event, go to:

Tweet This: Receive 1:1 feedback from top #media while supporting your local @SFBaykeeper at @trainercomms #Media #SharkTank #event on Oct. 17

Supporting Quotes:
"San Francisco Baykeeper is thrilled to be the beneficiary of the Trainer Communications Media SharkTank event. Trainer Communications is a committed partner in Baykeeper's work to protect San Francisco Bay from pollution, and the proceeds from this event will help create a healthy, thriving San Francisco Bay for all Bay Area residents."
- Deb Self, executive director at Baykeeper

"The best part of the experience overall really was the feedback. It is the opportunity to give your pitch to media analysts from multiple different angles, writing for different audiences, and receiving and understanding the feedback from the context of the audience they represent. Don't pass up the opportunity."
- James Harvey, vice president and general manager of performance management at Taleo (Oracle)

 "Each year we've received enthusiastic feedback from the media and participating CEOs, so we are raising the bar even higher for the event this year. Media SharkTank allows us to share our resources with upcoming and established Silicon Valley companies who wish to further their success with media. Watching participants receive feedback from our esteemed panel is an exciting process and we are delighted to be working with Baykeeper as our charitable partner once again."
 - Susan Thomas, CEO, Trainer Communications

Additional Resources:

About Trainer Communications
Trainer Communications is a premier integrated public relations and marketing agency in the San Francisco Bay Area. Specializing in technology, the agency offers deep domain expertise across storage, information security, telecommunications and wireless, enterprise software, networking, and consumer industries. Trainer represents emerging and high-growth technology companies that require market recognition and visibility to meet business objectives and is the only agency that guarantees quantifiable results with its Metrics Matter™ methodology. Established in 1995, more than 250 companies have relied on Trainer for strong marketing and PR strategies and support. The San Francisco PR and marketing agency has received several dozen national awards such as PRSA Anvils, Bulldog Awards, MarCom Awards, Iron Sabre Awards, and Videographer Awards for excellence in public relations, website design, and video and animation production. For more information, visit

About San Francisco Baykeeper
San Francisco Baykeeper is the Bay's pollution watchdog, using science and advocacy to enforce clean water laws and hold polluters accountable. For more information, visit us at

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Contact Information:

Media Contact:
Renae Cazet
Trainer Communications