Session Will Provide Practical Ways B2B Marketers Can Extend Their Social Relationships to In-Person Engagements
AUSTIN, TX--(Marketwired - Oct 9, 2013) - Spiceworks, the vertical network for IT, today announced that Reginald Herde, director of Marketing at Spiceworks, will present this week at the 7th annual MarketingProfs B2B Marketing Forum in Boston.
Herde's session, "Reaching Through the Screen: Success in Engaging an Online Social Community in Person," will explore the limitations of social relationships in online networks and how B2B marketers can grow those relationships in more engaging, in-person ways. The session will also help marketers understand the differences between vertical and mass-market professional networks and how those differences influence their engagement strategies and tactics.
Herde will share practical advice for social marketers based on the experiences of Spiceworks' Unplugged events. Spiceworks Unplugged events bring together technology marketers and IT professionals to have face-to-face, candid discussions on what marketing tactics work, which don't, and ways to more effectively reach IT buyers.
The MarketingProfs B2B Marketing Forum is a two-day event featuring dozens of speakers from top business brands. The event explores the trends, tactics, and implementation strategies available to today's marketing leaders.
Spiceworks is the vertical network where IT goes to work. The network connects more than 2.5 million IT professionals with over 2,300 technology brands to simplify how IT professionals discover, buy and manage more than $500 billion in technology products and services each year. Headquartered in Austin, Texas, Spiceworks is backed by Adams Street Partners, Tenaya Capital, Institutional Venture Partners (IVP), Shasta Ventures and Austin Ventures. For more information visit http://www.spiceworks.com.
Follow Spiceworks on Twitter: http://twitter.com/spiceworks. Connect with Spiceworks on Facebook: http://www.facebook.com/Spiceworks. Search for available career and networking opportunities on LinkedIn: http://www.linkedin.com/companies/spiceworks.
Spiceworks is a registered trademark of Spiceworks, Inc. All other names may be trademarks or registered trademarks of their respective owners.