Alkame(TM) Water Appoints Director of Cause Related Marketing & Creative Director Leading to Partnership With NOYS & Millions From One

LAS VEGAS, NV--(Marketwired - Oct 11, 2013) -  Pinacle Enterprise, Inc. (OTCBB: PINS) (OTCQB: PINS) ("Pinacle" or the "Company") and its wholly owned subsidiary Alkame Water Inc. are pleased to announce the appointment of Mr. Eric McClure to the new positions of Director of Cause Related Marketing & Creative Director. 

Under McClure's direction, Alkame Water is creating strategic long term partnerships and aligning its brand with non-profit organizations that value the support of a hands-on working sponsor relationship. Alkame's current partnerships with NOYS® (National Organizations for Youth Safety) and Millions From One™, help to reduce the #1 cause of death worldwide for youth; road related crashes, while simultaneously working to provide clean water for millions of people around the globe that have none. As part of these ongoing initiatives, McClure actively engages the Alkame brand by participating in real world programs like Global Youth Traffic Safety, empowering youth and adults to save lives.

"Alkame Water doesn't merely cut checks in support of our select causes. We jump in, roll up our sleeves and get to work to influence behavior that makes change, which is proven to save more lives," explained Alkame CEO, Robert Eakle. "Bringing Eric onboard has helped us find the best fit with organizations that value our passion and dedication toward saving lives, preventing injuries, and promoting safe and healthy lifestyles. We aim to do it with our technically advanced patented water and our hands-on work. Having Eric there on the front lines in Washington D.C. and across the U.S. at national events will give Alkame Water dozens of unique and timely opportunities to engage in high-profile annual lifesaving programs and campaigns."

An entertainment industry veteran for nearly 30 years, McClure has enjoyed success as a musician, staff writer, and producer alongside a diverse group of professional recording artists including Kenny Rogers, Michael Jackson, Lionel Richie, David Foster, George Martin, Humberto Gatica, Michael Omartian, Richard Marks, The Babys, Deep Purple, Dolly Parton, The Tubes, Jermaine Jackson, Stevie Wonder, Ray Charles, and Les Paul to name a few.

McClure has also encompassed the business of "Cause Related Marketing" into his profession, combining the participation of major recording artists, actors and athletes, lifesaving messages, and youth activation into campaigns enjoyed by millions worldwide. He has worked with such organizations as RADD (The Entertainment Industry's Voice for Road Safety), SADD (Students Against Destructive Decisions), MADD (Mothers Against Drunk Driving), DARE America, the Heal the World Foundation, BACCHUS, FCCLA, Hands Across America, We are the World, and corporations such as Kmart, Indycar, NASCAR, and several federal government agencies including the Departments of Transportation, Education, Health, and the CDC (Center for Disease Control), to name a few.

Eric McClure is the father of Emmy Award winning actor and singer, Bryton Eric James, a philanthropist and notable spokesperson for many charitable organizations, including NOYS and RADD Kids. Bryton Eric James was the 1st ever recipient of the coveted "Michael Landon Award" for charitable work through youth in entertainment. As a child actor, he played Richie Crawford on the ABC/CBS sitcom Family Matters. He currently stars as Devon Hamilton on the CBS soap opera The Young and the Restless and endorses Alkame Water for its great taste and multiple health benefits.

About NOYS

Founded in 1994, the National Organizations for Youth Safety® (NOYS®) is a coalition of over 70 national nonprofit organizations, business and industry partners, and federal government agencies that address the health and safety of youth in the United States. NOYS coalition member organizations represent over 80 million youth and adults. The mission of NOYS is "to promote youth empowerment and leadership and build partnerships that save lives, prevent injuries, and enhance safe and healthy lifestyles among all youth". 

About Millions from One

Millions from One has the clear vision of providing sustainable solutions that meet the basic needs of life, build community, promote education, and provide hope to the hopeless all over the world. Millions from One current outreaches include drilling deep water wells and the manufacture of antimicrobial shoes, both giving life and filling needs to those in desperate situations.

About Pinacle Enterprise, Inc.

Pinacle Enterprise, Inc. (OTCBB: PINS) (OTCQB: PINS) is a publicly traded health and technology holding company with a focus on patentable, innovative, and eco-friendly consumer products. The Company's wholly-owned subsidiary, Alkame™ Water, Inc., distributes Alkame™ branded micro-clustered, alkaline, antioxidant, and oxygenated bottled water utilizing a patented technology and patented formula allowing for ultra-hydration, which improves health, vitality, and performance. Health and eco-conscious people of all ages from all walks of life can reap the benefits of Alkame™ water -- from its unique ultra-hydration formula, right down to its BPA-Free 100% recyclable eco-friendly packaging. For more information about the benefits of patented Alkame™ branded water and technologies, visit www.alkamewater.com. 

Disclaimer/Safe Harbor: This news release contains forward-looking statements within the meaning of the Securities Litigation Reform Act. The statements reflect the Company's current views with respect to future events that involve risks and uncertainties. Among others, these risks include the failure to meet schedule or performance requirements of the Company's contracts, the Company's liquidity position, the Company's ability to obtain new contracts, the emergence of competitors with greater financial resources and the impact of competitive pricing. In the light of these uncertainties, the forward-looking events referred to in this release might not occur.