CHICAGO, IL--(Marketwired - Oct 15, 2013) - The Warranty Group, a leading global provider of warranty solutions and related services, announces they've entered into an agreement with Tiendas Efe, S.A. of Peru for the underwriting and administration of their retail replacement program.

Tiendas Efe is a leading consumer electronics retailer in Peru. It's part of Grupo Efe, a holding company comprised of Tiendas Efe, Financiera Efectiva, Motocorp and Total Artefactos (La Curacao), which was acquired in 2012. The combined entity has more than 180 stores nationwide. Under this new agreement, The Warranty Group will provide underwriting and administration services for the replacement of select electronics such as tablets, game consoles, printers and cell phones sold by Tiendas Efe.

"Customers of Tiendas Efe can be comfortable they're making a sound investment in small- and mid-tier electronics because of this partnership," states Craig Robinson, executive vice president of The Warranty Group's Latin America operations. "The Warranty Group will enable Tiendas Efe to maintain their high service standards through the underwriting and administration of this replacement program." 

According to Tiendas Efe CEO Jaime Prieto, "This agreement ratifies the commitment to our customers of elevating the service levels we provide."

The Warranty Group currently provides underwriting and administrative services to Total Artefactos (La Curacao), the sister company to Tiendas Efe.

About The Warranty Group
The Warranty Group is one of the world's premier global providers of warranty solutions and related benefits, with operations in over 30 countries and 1,900 employees. With underwriting, claims administration and marketing expertise across the globe, The Warranty Group is a single-source solution for leading manufacturers, distributors, and retailers of consumer goods including automobiles, homes, consumer appliances, electronics, and furniture, as well as specialty insurance products and services for financial institutions. For more information, visit

About Tiendas Efe, S.A.
Tiendas Efe is an appliances specialist retail who has been a leader in provinces for four years. The addition of La Curacao consolidates their position as market leaders. For more information, visit