EL CENTRO, CA--(Marketwired - Oct 16, 2013) - With Halloween party planning under way, BevMo!, the ultimate neighborhood specialty beverage retailer, will open its newest California store in El Centro at 500 Danenberg Drive on Friday, October 25 at 9 a.m. As the 146th BevMo! serving California, Arizona and Washington, the new 9,786 square foot retailer will feature a selection of thousands of wines, spirits and beers, along with hundreds of gourmet food items, cocktail mixers, glassware, bar accessories and more, providing Imperial Valley residents with everything needed to gear up for this year's Halloween and beyond.

"We're thrilled to bring BevMo! to Imperial Valley and provide the community with a neighborhood store they can call their own," said BevMo! CEO Alan Johnson. "Our local beverage experts can help make shopping for Halloween parties more fun -- whether it's creating delicious fall cocktails, discovering new, spooky concoctions or even finding the perfect candy for trick-or-treaters, we're here to help make the most of this year's Halloween celebrations."

To celebrate the opening, the newest retail location will offer gift bags valued at $50 to the first 500 lined up before the store opens at 9 a.m. on opening day. Each gift bag will include a number of fabulous BevMo! specialty items such as a Govino wine glass, TrueTap Corkscrew, Food and Wine Cocktail Guide, Shark Skinzz Flask, custom DOLE Frozen Fruit Single-serve Cups drink recipes, gourmet snacks and a cocktail shaker. All are encouraged to invite friends to help celebrate the official store opening.

Join in on opening day and throughout the entire weekend for in-store events, demonstrations and tastings from popular brewers and vineyards, including Stone Brewing, Coronado Brewing, and Wilson Creek Winery. Events include:

Friday, October 25 Tastings/Demonstration:
9 a.m. to 12 p.m.  Moet & Chandon, Hangar 24 Brewery
12:30 p.m. to 3:30 p.m.  Il Conte, Coronado Brewing, Maker's Mark
4 p.m. to 7 p.m.  Gina Winery, Stone Brewing, Jack Daniel's

Saturday, October 26 Tastings/Demonstration:   
12:30 p.m. to 3:30 p.m.  Wilson Creek Winery, Straw-Ber-Rita & Lim- A-Rita, Bushmills
4 p.m. to 7 p.m.  Cantina di Casteggio Wines, Angry Orchard, Patron Tequila

Sunday, October 27 Tastings/Demonstration:
12:00 p.m. to 3:00 p.m. Tapiz & Zolo Wines, Indio, Fireball Whisky

For the latest information about the newest California store, sip alongside BevMo! on Facebook, Twitter, and the BevMo! Blog, BevMo! Thirsty Times.