SAUSALITO, CA--(Marketwired - Oct 16, 2013) - Today, Fred announced it has partnered with CST Brands, Inc. and grocery store giant Kroger to now carry Fred, along with other new independent stores across the United States in 13 major U.S. Cities. This expansion of approximately 2,000 additional doors will make Fred available to millions of additional customers that can experience the unique pocket-friendly Fred bottles holding velvety-smooth spring water.

"Fred is committed to bringing water to its customers in a package that actually makes drinking more water an easier and cooler thing to do," said Adam Gayner, CEO of Fred Beverages, Inc. "Surpassing soda last year, water was the beverage of choice for Americans which is great for our nation's health. This trend will not only bring change to our communities, but also positions Fred for significant growth as we continue to partner with strong companies such as Kroger and CST Brands, Inc."

The largest traditional grocery retailer in the U.S., Kroger operates multiple brands which reach the entire grocery spectrum. Retail stores in the Kroger family that now carry the Fred brand in their natural section include City Market, King Soopers, QFC, Kum & Go and Fred Meyer. CST Brands' Corner Store has added Fred to all of their corporate doors across Texas, Colorado, Northern California, New Mexico, Arizona and Louisiana totaling more than 900 locations. Kum & Go has added Fred into more than 400 locations across the Midwest.

Water is the best beverage in the world, and Fred Water was created to support that in a bottle that makes staying hydrated easy and fun. The flask-shaped Fred water bottles are pocket-friendly, BPA and Phthalate free, and built to refill.

Fred is available in three sizes, including 13.5 ounce, 20 ounce and 33.8 ounce bottles and retails for between $1.49 and $2.19 across the different sizes.

Connect with Fred Water on Facebook, Twitter, Instagram and at
Twitter @fredwater
Instagram: @fredwater

About Fred Water:
Two guys in Brooklyn created a brand that advocates the indisputable greatness of water, and they offered it in a flask-shaped bottle that makes staying hydrated throughout the day easy. Today Fred's pocket-friendly, refillable bottles are BPA-free and Phthalate-free, and come carrying velvety smooth, exceptionally pure natural spring water from the USA. Since Fred Water believes in reincarnation, the bottles can be upcycled into super soft t-shirts when they are end-of-life. Refill and respect: Learn more at

Contact Information:

For more information, contact:
Kirsten Woodard

Ashton Maxfield