Outdoor Advertising: Global Strategic Business Report 2013-2018

Dublin, Oct. 22, 2013 (GLOBE NEWSWIRE) -- Research and Markets (http://www.researchandmarkets.com/research/pkxbqt/outdoor) has announced the addition of the "Outdoor Advertising - Global Strategic Business Report" report to their offering.

The report provides separate comprehensive analytics for the US, Canada, Japan, Europe, Asia-Pacific, Middle East & Africa, and Latin America. Annual estimates and forecasts are provided for the period 2010 through 2018. Also, a six-year historic analysis is provided for these markets.

This report analyzes the worldwide markets for Outdoor Advertising in US$ Million by the following Modes/Formats:

• Billboards
• Transit
• Street Furniture
• Alternate/Others

The report profiles 237 companies including many key and niche players such as:

• Adams Outdoor Advertising
• AdSpace Networks Inc
• APG|SGA SA
• APN Outdoor Pty Ltd.
• Astral Media Inc.
• Burkhart Advertising Inc.
• Captivate Network
• V Media Corporation
• Clear Channel Outdoor Inc.
• Clear Media Limited
• CBS Corporation
• CEMUSA
• Daktronics Inc.
• DDI Signs Inc.
• EPAMEDIA
• EuroMedia Group S.A.
• Fairway Outdoor Advertising
• Focus Media Holding Ltd.
• JCDecaux Group
• Lamar Advertising Company
• MarketForward
• Pattison Outdoor Advertising
• Primedia Outdoor
• IZoON Media LLC
• Stroer Out-of-Home Media AG
• TOM Outdoor Media Group
• Van Wagner Communications LLC
• Zoom Media Inc

Key Topics Covered:


I. Introduction, Methodology & Product Definitions

• Study Reliability and Reporting Limitations
• Disclaimers
• Data Interpretation & Reporting Level
• Quantitative Techniques & Analytics
• Product Definitions and Scope of Study
• Billboards
• Electronic/Digital Billboards
• Transit Outdoor Advertising
• Street Furniture
• Alternate Forms of Outdoor Advertising

II. Executive Summary

1. INDUSTRY OVERVIEW

• Advertising: An Essential Requisite for Corporate/ Brand Survival & Existence
• Advertising Market Traits
• Key Statistical Findings
• Outdoor Advertising: A Small but a Significant Contributor to Overall Advertising Market
• Evolution of Outdoor Advertising
• Recession Impact in Retrospect
• Market Posts Recovery in 2010
• Eurozone Crisis & US Fiscal Cliff Fails to Deter Outdoor Advertising Market
• Outlook
• Developing Markets More Than a Blip on the Radar
• Expansion of End User Markets Perk Up Growth
• The "Dominion Effect" Drives Demand for Large Oversized Billboards
• Transit Media Provides Traction to Outdoor Advertising Market
• Noteworthy Market Trends & Growth Drivers
• Digital Fever Grips Outdoor Advertising Industry
• DOOH Advertising: A Key Driver of Future Growth
• Digital Signage in the 21st Century: A Peek Into its Evolving Landscape
• Wireless Digital Signage Solutions on Rise
• 3D Digital Signage: The New Frontier of Digital Advertising
• Internet-Based Dynamic Digital Signs Rake in Opportunities for IT Companies
• Key Statistical Finding
• LED Based Digital Building Wraps to Drive Adoption of Digital Media Facades
• Technology Developments Sharpen Growth
• "Smartboards" to Enhance Viewer Recall of Outdoor Ads
• Gesture Adverts Popular at Airports & Retail Outlets
• The Rise of Augmented Reality & Nex-Gen "Glad"vertising
• Increase in Vehicular Traffic Bodes Well for Roadside Ads & Ad Infrastructure
• Special Entertainment Events Provides Momentum to Outdoor Advertising
• Cost Reductions Push Up Demand for Outdoor Advertising
• Smartphones Adding to Success of Outdoor Advertising
• Issues & Challenges
• Competition from Alternative Forms of Advertising: A Challenge to Reckon With
• Online Advertising - A Major Threat
• Threat Alert
• Mobile Phone Advertising Grows in Popularity - A Challenge to Reckon With
• Telemarketing Remerges as Key Competition
• Unfavorable Regulations May Hamper Business Prospects
• Lack of Measurement - A Challenge to Reckon With
• Safety Issues Being Taken to Higher Levels!
• Competition

2. OUTDOOR ADVERTISING: A CONCEPTUAL OVERVIEW

• Introduction
• Two Major Forms - Traditional and Non-Traditional
• Outdoor Advertising by Mode/Format
• Billboards - The Ubiquitous Format
• Billboard Types
• Electronic/Digital Billboards
• 6m x 4m Billboards
• 48 Sheet Billboards
• 96 Sheet Billboards
• AD Lites
• Consumer Ads
• Spectacular Signs
• Airport Advertising
• Airport: External
• Airport: Internal
• PrimeMotion
• Store Fascias
• Super Sixes
• Tactical Display Unit
• Objective of Billboards
• Transit Outdoor Advertising
• Transit's Impact in Reaching a Wider Audience
• Mobile Advertising
• Bus Advertising
• Subway and Rail Displays
• Truckside Advertising
• Taxi Advertising
• Vehicle Wrapped Advertising
• Street Furniture
• Appeal of Street Furniture Advertising
• Some Forms of Street Furniture
• Alternate forms of Outdoor Advertising
• Nothing Airy about Hot Air Balloons
• Alternate Outdoor Advertising Formats - A Sneak Preview

3. RECENT INDUSTRY ACTIVITY

• Continental Outdoor Media Bags Exclusive Rights for Advertising
• Titan and Chicago Transit Expand Advertising Agreement
• SCG Financial Completes Merger with Reach Media
• Out of Home America Completes Outdoor First Acquisition
• JCDecaux Airport Bags Contract for the Operation of Exterior and Interior Advertising Space at Cannes-Mandelieu Airport
• JCDecaux Wins a Ten Year Advertising Contract from Delhi Airport Metro Express
• JCDecaux Gains a Minor Stake in Russ Outdoor
• Pattison Bags a Decade-long Advertising Contract with the City of Ottawa
• STDecaux Bags an Advertising Contract for Shanghai Metro TV Network
• JCDecaux Bags Contract for Operation of Advertising Concessions for Madrid Metro
• JCDecaux and Interstate Outdoor Advertising Bags Prestigious Advertising Contract with City of Chicago
• CBS Plans Two Strategic Moves For Outdoor Operating Business
• Tiger Media Divests SearchMedia International Limited Subsidiary to Venture Holdings
• MidOcean and ACON Merge Olympus and Fairway to Form a New Entity
• CBS Outdoor Acquires Advertising Rights from L.A. Metro
• MMDA and Outdoor Advertisers Reach Agreement on Regulating Advertising Billboards
• Lamar Acquires Advertising Business of NextMedia
• Van Wagner Communications Takes Over Fuel Outdoor Holdings
• Outdoor Channel Holdings and InterMedia Outdoors to Merge
• Kinetic Worldwide Expands Out-Of-Home (OOH) Media Business Upcountry
• ADstruc Introduces New Outdoor Add Workflow Solution and Enters into Partnership with Telmar
• Sailing Billboards Expands Operations into Toronto
• JCDecaux to Acquire Stakes in Russ Outdoor
• European Broadcasting Union Alleges Signal Jamming by Iran and Syria
• JCDecaux to Acquire Russ Outdoor
• JCDecaux Collaborates with GateGuru
• United Franchise Group Launches IZON Global Media Franchise Opportunity
• Design Master color tool Merged with Artbusinessline
• City of Tacoma Enters into Standstill Agreement with Clear Channel Outdoor
• SmartDebit Inks Contract with JCDecaux
• APN Outdoor Receives NSW State Transit Authority Bus Fleet Contract
• oOh!media to Purchase Eye Division
• Lamar Advertising Company Purchases American Outdoor Advertising
• Alibaba Collaborates with Focus Media
• Fairway Outdoor Advertising Merges with Olympus Media
• Smedvig Capital Sells Ocean Outdoor to LDC
• JCDecaux Dicon Receives an Exclusive Advertising Contract from Dubai Airport
• Lloyds Development Capital Acquires Ocean Outdoor
• Bell Canada Enterprises to Purchase Astral Media
• APN Enters into a 50:50 Joint Venture with Quadrant Private Equity
• Blue Outdoor Enters into an Exclusive Long-term Agreement with Atlantic City
• JCDecaux Middle East Signs an Exclusive Street Furniture Agreement with Muscat Municipality
• Wall Inks Exclusive Outdoor Advertising Agreement with the City of Lübeck
• AllOver Media Takes Over Intran Media
• JCDecaux Signs an Agreement with Presstalis to Take Over 95% Equity Stake in Mediakiosk
• JCDecaux Airport Renews the Advertising Contract with Lyon Bron and Lyon Saint-Exupéry Airports
• NS Publicity to Form a Joint Venture with SALT OOH
• Allied Enters into a Partnership with OuterSpace MediaLab to Form AOS
• iSite Media to Take Over the Assets of O.T.W. Advertising
• Signal Takes Over Exclusive Rights in Fairfax County
• Aeroports de Paris Forms a 50:50 Joint Venture with JCDecaux
• Ashby Street Buys Assets of Fowler Media and its Allied Entities
• Wall Inks Outdoor Advertising Contract with City of Wiesbaden
• Pattison Takes Over Onestop Media Group
• Ram Investment Inks 3D Technology Joint Venture Deal
• CIE Utility Awards Service Contract to Bravo Outdoor Advertising
• Cruise Media Group Acquires Mommentum Health Media
• JCDecaux Secures Contract from City of Montpellier
• JCDecaux Airport Renews Contract with Lille-Lesquin Airport
• Aéroports de Paris to Establish Joint Venture with JCDecaux
• JCDecaux Extends Contract with Valencia
• Ströer Out-of-Home Media Takes Over News Outdoor Poland
• MTM Assigns Contract To APN
• JCDecaux Expands Advertising Services to a New Metro Line in Nanjing
• China New Media Announces Purchase of Five Outdoor Billboards from Haosheng
• VisionChina Media Takes Over Digital Media Group
• Qin Jin Yuan OOH Invests in CBS
• ENIL Divests Times Innovative Media to BCCL
• JCDecaux Enters in to Agreement With ATA
• JCDecaux Dicon Clinches a Second Airport Advertising Contract from Dubai Airports

4. PRODUCT LAUNCHES

• Pattison and ETS to Introduce New Digital Transit Network
• Posterplus Introduces New LED Billboard in Ayrshire
• Clear Channel Unveils Digital Billboards in Minneapolis
• AdMobilize Unveils New Platform for Advertising
• Daktronics Unveils Next-Generation Digital LED Billboards
• BMO Harris Bank Joins Hands with Y&R Midwest to Unveil Novel Advertising Campaign
• Astral Out-of-Home Partners with Ad-Dispatch to Introduce First Outdoor Advertising Applications
• AEP Ohio Introduces New Advertising Campaign
• Standard Chartered Launches Global Advertising Campaign
• SearchMedia Holdings Bags the Tender for Hangzhou Outdoor Ad Campaign in association with Regional Companies
• YESCO Unveils New Outdoor Interactive LCD System
• The Ambient Group Refurbishes National Outdoor Advertising Platform
• GFR Unveils Indice Multimedia Platform
• BPI Sports Joins Hands with CBS Outdoor to Unveil First-Ever Outdoor Billboard Campaign
• JosA(c) Mourinho Joins Hands with Henderson to Introduce Novel Advertising Campaign
• Daktronics Unveils Digital Ad Strategies
• JCDecaux Renews Fifteen Ad Street Furniture Agreements
• Google Introduces advertisement campaign 'Watch the Space'
• Onestop Introduces Countrys First Outdoor Advertising Channel
• MDO Introduces DISCO
• JCDecaux Doubles Rail and Mall Digital Presence
• Goa Introduces First Digitalized Billboards
• China New Media Launches Mega LED Screen at Dalian on New Year Eve
• Coca-Cola India Introduces Visual Identity System Logo for Commonwealth Games
• Hankook Tire Launches Outdoor Advertising in Times Square
• POD of Diamond Launches First Mobile Advertising Solution on Taxi Cabs

5. FOCUS ON SELECT PLAYERS

• Adams Outdoor Advertising (USA)
• Adspace Networks, Inc. (USA)
• APG|SGA SA (Switzerland)
• APN Outdoor Pty Ltd (Australia)
• Astral Media Inc (Canada)
• Burkhart Advertising, Inc. (USA)
• Captivate Network (USA)
• V Media Corporation (China)
• Clear Channel Outdoor, Inc. (USA)
• Clear Media Limited (China)
• CBS Corporation (USA)
• CEMUSA - (Spain)
• Daktronics, Inc. (USA)
• DDI Signs, Inc (USA)
• EPAMEDIA (Austria)
• EuroMedia Group S.A. (Romania)
• Fairway Outdoor Advertising (USA)
• Focus Media Holding Ltd (China)
• JCDecaux Group (France)
• Lamar Advertising Company (USA)
• MarketForward (USA)
• Pattison Outdoor Advertising (Canada)
• Primedia Outdoor (South Africa)
• IZ-ON Media LLC (US)
• Ströer Out-of-Home Media AG (Germany)
• TOM Outdoor Media Group (China)
• Van Wagner Communications, LLC (USA)
• Zoom Media, Inc. (Canada)

6. GLOBAL MARKET PERSPECTIVE

III. Market

1. The United States

2. Canada

3. Japan

4. Europe

5. Asia-Pacific

6. Middle East & Africa

7. Latin America

 

IV. Competitive Landscape

Total Companies Profiled: 237 (including Divisions/Subsidiaries - 251)

• The United States (151)
• Canada (7)
• Japan (1)
• Europe (46)
• - France (2)
• - Germany (4)
• - The United Kingdom (14)
• - Spain (1)
• - Rest of Europe (25)
• Asia-Pacific (Excluding Japan) (36)
• Africa (7)
• Middle East (3)

For more information visit http://www.researchandmarkets.com/research/pkxbqt/outdoor

Research and Markets
Laura Wood, Senior Manager.
press@researchandmarkets.com
U.S. Fax: 646-607-1907
Fax (outside U.S.): +353-1-481-1716
Sector: Advertising and Marketing