SAN FRANCISCO, Oct. 24, 2013 (GLOBE NEWSWIRE) -- Tapjoy, Inc. (www.tapjoy.com), a leading mobile advertising and monetization platform, today announced the launch of Tapjoy Marquee Video™, a new high-impact ad unit designed to grab consumers' attention and drive deeper engagement for brands. Now available across Tapjoy's network reaching more than 435 million consumers each month, Tapjoy Marquee Video capitalizes on its high-profile location at the top of the Tapjoy Marketplace to allow advertisers to drive greater brand awareness through video campaigns.
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Tapjoy Marquee Video is a premium ad unit that enables advertisers to place their video creative in a high-profile ad unit atop the Tapjoy Marketplace. Tapjoy Marquee Video delivers video at scale across the Tapjoy network. A branded end card appears automatically when the video is completed, providing a secondary opportunity for additional brand engagement. The branded end card enables post-video engagement actions that are customizable to the brand's marketing objective, from sharing on social channels to customer acquisition.
"We are listening to our advertising partners and Tapjoy Marquee Video is a unique and high impact offering that brands have been asking for," said Peter Dille, chief marketing officer, Tapjoy. "Tapjoy Marquee Video provides brands with the best of both worlds – the ROI of Tapjoy's performance model, where advertisers only pay for completed video views, plus the high-impact opportunity of showcasing their brand in front of each and every one of our 435 million mobile users each month."
Tapjoy's performance-based model allows advertisers to pay only for completed video views so they can be sure their entire message is received. The Tapjoy Mobile Value Exchange™ is a double opt-in model that allows consumers to choose to interact with ads including video or rich media units in exchange for premium in-app content.
For more information on Tapjoy Marquee Video, advertisers should contact their Tapjoy account manager or visit the advertisers section of Tapjoy.com.
About Tapjoy
Tapjoy is a mobile performance-based advertising platform that drives deep engagement and monetization opportunities for app publishers, while delivering valuable, engaged consumers to some of the world's biggest brand advertisers. Tapjoy has a reach of more than 435MM (September, 2013) mobile users each month and the Tapjoy Mobile Value Exchange® model allows users to receive premium content in exchange for their engagement with advertisements. Tapjoy is backed by top-tier investors, including J.P. Morgan Asset Management, Rho Ventures, North Bridge Venture Partners, InterWest Partners and D.E. Shaw Ventures. Headquartered in San Francisco, the company also has offices in New York, Los Angeles, Chicago, Santa Barbara, Atlanta, Boston, London, Beijing, Shanghai, Seoul and Tokyo. For more information, please visit www.tapjoy.com.
© 2013 Tapjoy, Inc. All Rights Reserved. Tapjoy, the Tapjoy logo, Tapjoy Mobile Value Exchange, and Tapjoy Marquee Video are trademarks or registered trademarks and service marks of Tapjoy, Inc. All third party logos and trademarks mentioned are the property of their respective owners.
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