"Women + Mobile: The Unbreakable Bond" Explores How Mobile Devices Have Transformed the Way Women Communicate, Shop and Engage With Mobile Advertising
NEW YORK, NY and LOS ANGELES, CA--(Marketwired - Oct 28, 2013) - Time Inc. (www.timeinc.com) and Nuance Digital Marketing (www.nuancedigitalmarketing.com), a newly created agency helping brands connect with the highly influential female segment online, today revealed a study that shed more light on how the smartphone is the most important device in a woman's life (60% vs. 43% of men). The joint study titled "Women + Mobile: The Unbreakable Bond" offers deep insights into how mobile devices have impacted the way women communicate and shop, the key differences in the way men and women feel about and engage with their smartphones and tablets, and ultimately how women interact with mobile advertising.
"As a new agency focused on womens' interactions in the digital space, we chose to team with Time Inc., one of the leading media companies reaching women on their mobile devices, to learn more about women and their mobile habits," said Jackie Stasi, Founder of Nuance Digital Marketing. "We knew that women were early adopters of the smartphone, but were surprised to learn how open they are to hearing from advertisers on their devices, and our findings will allow us to more effectively reach women on the platforms and methods they desire."
Karen Kovacs, Publisher of PEOPLE, said: "Time Inc. recognized the potential for reaching women via mobile very early on and at PEOPLE, we have found success in delivering trusted, premium content experiences wherever and whenever she wants it. This new study confirms the enormous opportunity in front of us to strengthen our relationship with our female audiences on the platform where we are seeing the most rapid growth and engagement."
Major findings from the study include:
About Time Inc.
Time Inc., a division of Time Warner, is one of the largest branded media companies in the world reaching more than 130 million Americans each month across multiple platforms. With influential brands such as TIME, PEOPLE, SPORTS ILLUSTRATED, InStyle, and REAL SIMPLE, Time Inc. is home to celebrated events and franchises including the FORTUNE 500, TIME 100, PEOPLE's Most Beautiful and SPORTS ILLUSTRATED'S Sportsman of the Year.
About Nuance Digital Marketing
Nuance Digital Marketing (Nuance) is an advertising and media agency that helps brands connect digitally with women, who account for 85% of all consumer purchases. By looking beyond traditional methods to glean insights into female consumer behaviors, Nuance helps brands harness the spending power of this highly influential group by providing custom research and proprietary tools to create digital media and marketing solutions. For more information, visit www.nuancedigitalmarketing.com.
Methodology
The study was conducted from June 2013 through August 2013 in two phases:
Contact Information:
Media Contact:
Claire Eisenberg
Claire@digennaro-usa.com
212.966.9525
Jane Lehman
Jane_Lehman@timeinc.com
212.522.0597