RANCHO SANTA MARGARITA, CA--(Marketwired - Nov 5, 2013) - With holiday feasts on the horizon, BevMo!, the ultimate neighborhood specialty beverage retailer, will open its newest California store in Rancho Santa Margarita at 22372 El Paseo on Friday, November 15 at 9 a.m. As the 148th BevMo! serving California, Arizona and Washington, the new 7,750 square foot retailer will feature a selection of thousands of wines, spirits and beers, along with hundreds of gourmet food items, cocktail mixers, glassware, bar accessories and more, to help Rancho Santa Margarita residents toast the upcoming holiday season.

"We are so excited to join the Rancho Santa Margarita community, just in time for Thanksgiving festivities," said BevMo! CEO Alan Johnson. "With the holiday season right around the corner, the beverage experts at BevMo! can help all our Rancho neighbors find the perfect pairing for any event."

To celebrate the opening, the newest retail location will offer gift bags valued at $50 to the first 500 lined up before the store opens at 9 a.m. on opening day. Each gift bag will include a number of fabulous BevMo! specialty items such as a Govino wine glass, TrueTap Corkscrew, Food and Wine Cocktail Guide, Shark Skinzz Flask, custom DOLE Frozen Fruit Single-serve Cups drink recipes, gourmet snacks and a cocktail shaker. All are encouraged to invite friends and family to help celebrate the official store opening.

Join in on opening day and throughout the entire weekend for in-store events, demonstrations and tastings from popular brewers and vineyards, including a special high-end wine tasting on Saturday with Caymus, Duckhorn, Silverado, Silver Oak and The Prisoner.

Ricardo Garmarra, owner of award winning ultra-premium Asombroso Tequila, will also be on hand for a special pouring on Saturday. Other events include:

Friday, November 15 Tastings/Demonstration:
9 a.m. to 12 p.m. - Moet & Chandon, Hangar 24 Brewing
12:30 p.m. to 3:30 p.m. - Gen 5 Wines, Firestone-Walker Brewing, Ryka Vodka
4 p.m. to 7 p.m. - Gina Wines, Stone Brewing, Jack Daniels

Saturday, November 16 Tastings/Demonstration:
12:30 p.m. to 3:30 p.m. - Fine Wine Tasting including Caymus, Duckhorn, Silverado, Silver Oak and The Prisoner
Asombroso Tequila with owner Ricardo Garmarra
4 p.m. to 7 p.m. - ZD Wines, Bootleggers Brewing, Jim Beam

Sunday, November 17 Tastings/Demonstration:
12:00 p.m. to 3:00 p.m. - Il Conte Wines, Ritual Brewing, Crown Royal

For the latest information about the newest California stores, sip alongside BevMo! on Facebook, Twitter, and the BevMo! Blog, BevMo! Thirsty Times.