Source: Rogers Finn Partners

As Worldwide Wine Shortage Looms: BevMo! to the Rescue

BevMo! Beefs up Humanitarian Efforts by Launching New In-Store Happy Hour Daily Deals

CONCORD, CA--(Marketwired - Nov 8, 2013) - In response to recent reports of a worldwide wine shortage, BevMo!, the ultimate neighborhood specialty beverage retailer, today announced that customers will not be turned away from its 147 store locations across California, Arizona and Washington. With reports of wine lovers running aimlessly through city streets carrying empty glasses and unused cork screws, BevMo! asks the public to remain calm and wants to reassure all that they have taken steps to combat the looming shortage.

"We all remember the great Daiquiri Depression in the mid-eighties and since those darker times, BevMo! has gone to great lengths to ensure our stores have plenty of beer, wine and spirits to meet our customer demand," said Alan Johnson, BevMo! CEO and Chief BevMologist. "Once again, BevMo! comes to the rescue, launching a new Happy Hour Daily Deal program in stores across California. You have my personal guarantee, wine shortage or no wine shortage, no barrel -- aged or oaked -- will go untapped at BevMo!"

Beginning November 18, and just in time for the holidays, all California BevMo! locations will offer a special Happy Hour daily deal. Customers who visit BevMo! between 4 p.m. and 7 p.m. Monday through Thursday will have access to a revolving selection of three amazing wines, spirits and beers at remarkable happy hour prices. Visit http://www.bevmo.com/happyHourCA to find out more. 

While there may be some skeptics out there, BevMo! is not taking any chances and recommends their customers do the same by stocking up fast. And if you are a wine lover who has been saved by BevMo! post a photo of your full wine glass with the hashtag #BevMo2TheRescue to give those with empty glasses hope.

To learn more about BevMo!, visit www.BevMo.com. And for the latest information about the newest products and cocktail recipes visit BevMo! on Facebook, Twitter, and the BevMo! Blog, BevMo! Thirsty Times.