Polarn O. Pyret acquires master franchise business in Norway

Polarn O. Pyret AB acquires 100 percent of the shares in WAM AS in Norway. WAM
AS, which is the master franchisee of Polarn O. Pyret in Noway, operates 24
physical stores as well as an e-commerce store and is expected to generate net
sales of about MSEK 130.

The acquisition includes all 24 of WAM’s Polarn O. Pyret stores situated
throughout Norway, an e-commerce store as well as the head office and store
staff. WAM AS has 160 employees and is expected to generate net sales of about
MSEK 130 on a yearly basis with good profitability.

- Polarn O. Pyret has considerable growth potential and through the acquisition
of WAM AS, we are now taking the first step towards realising this potential.
The takeover of the Norwegian franchise business is being carried out in light
of the fact that we are successfully operating stores under our own management
in Sweden and Holland. The acquisition will help to strenghten Polarn O. Pyret’s
profitability and we view the continued expansion of Polarn O. Pyret as a
strategic prioritised activity, says Magnus Håkansson, President and CEO of RNB
RETAIL AND BRANDS.

- I am very happy that we have managed to acquire the Norwegian franchise
business. It’s a stable business both in terms of profitability and sales with a
strong market position. The acquisition means that we will increase the number
of proprietary stores by almost 40 percent, which will naturally have a positive
impact on our profitability. We are convinced that the integration of the
acquisition will proceed quickly and easily since the business has been close to
us from the outset. I am confident about the future development within Polarn O.
Pyret as regards our proposition to customers, our profitability as well as our
future growth opportunities, says Anders Wiberg, CEO, Polarn O. Pyret.
For further information, please contact:

Magnus Håkansson, CEO, RNB RETAIL AND BRANDS,
+46 8 410 520 02, +46 768 87 20 02, e-mail:  magnus.hakansson@rnb.se

Anders Wiberg, CEO, Polarn O. Pyret
+46 8 410 521 10, +46 768 87 21 10, e-mail: anders.wiberg@polarnopyret.rnb.se

The information is such that RNB RETAIL AND BRANDS AB (publ) is required to
disclose in accordance with the Swedish Financial Instruments Trading Act and/or
the Swedish Securities Market Act. The information was submitted for publishing
on November 12, 2013, at 08:30 a.m.
RNB RETAIL AND BRANDS owns, operates and develops fashion, clothing,
accessories, jewelry and cosmetics stores that focus on providing excellent
service and a world-class shopping experience. Sales are mainly conducted in
Scandinavia through the store concepts Brothers & Sisters and Polarn O. Pyret,
as well as through shops in the department stores NK in Stockholm and
Gothenburg. RNB RETAIL AND BRANDS has operations in 11 countries. RNB RETAIL AND
BRANDS has been listed on the NASDAQ OMX Nordic Exchange since 2001.