Talus Holdings Acquires Digital Media Company, TRAFFIQ

End-to-End Digital Media Solution Provider Serving Both Local and National Clients Added to Talus Holdings' Portfolio

Los Angeles, California, UNITED STATES

NEW YORK, Nov. 12, 2013 (GLOBE NEWSWIRE) -- Talus Holdings, LLC ("Talus Holdings"), the parent of Talus Labs, LLC, announced that it has acquired TRAFFIQ, an end-to-end digital media solution provider. Rooted in technology, TRAFFIQ is a full service digital agency capable of looking across the entire digital spectrum to recommend the best approach for clients, whether through display, search, mobile, video or social.

Founded in 2006, TRAFFIQ has evolved from a technology company into a professional services company serving national and local clients throughout the U.S. With a team of industry recognized experts in every area of digital media and analytics, TRAFFIQ draws from an extensive knowledge base of the digital landscape across a variety of verticals ranging from pharmaceuticals, financial services, retail, travel and more.

"At TRAFFIQ, we understand how digital fits into the overall media mix," said Lori Goldberg, President of TRAFFIQ. "Depending on the goals of our clients, we are able to help them drive online traffic, build awareness of new products, increase ecommerce efforts or engage potential customers. In essence, TRAFFIQ is their source for all things digital." According to Ms. Goldberg, this acquisition allows her company to enhance its existing services to clients while also exploring and building new offerings to current and potential clients.

TRAFFIQ attracts experienced professionals from large agencies looking to work on campaigns in a boutique environment where clients, agencies and publishers are collaboratively treated like partners. Poised at the intersection of technology and advertising, TRAFFIQ is uniquely positioned to achieve results through data driven solutions.

"This acquisition will further enhance our presence and capabilities in the digital space," offers Jim Continenza, Executive Chairman of Talus Holdings. "TRAFFIQ's marketing strategies are a natural fit with Talus Labs, offering speed, scale and flexibility to our clients. Serving marketers, publishers and advertising agencies, we offer a full spectrum of media solutions designed to help clients thrive in the local marketplace."

About Talus Holdings, LLC

Talus Holdings, LLC is a media technology holding company created to acquire and manage various advertising, marketing and technology companies focused primarily on providing a wide range of digital leads-generating products to local and national advertisers. Talus Holdings has two operating companies, Talus Labs and TRAFFIQ, and holds a number of other investments in digital media companies, including in Pontiflex, LocalVox, MarketMeSuite, SpyderLynk and Rare Crowds. For more information about Talus Holdings, please go to www.talusholdings.com.

About Talus Labs, LLC

Talus Labs, LLC is a leading provider of digital media platforms, mobile services and online marketing solutions. Talus Labs serves more than 100,000 local businesses in 14 countries and five languages and is a trusted partner for both traditional and digital media companies, publishers and advertising agencies. Through a proprietary, automated marketing and fulfillment platform, Talus Labs offers a marketplace of digital content and advertising solutions to local businesses throughout the globe.

For more information about Talus Labs, please go to www.taluslabs.com.



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