opens up marketplace for external retailers


CDON Group AB (publ), the leading e-commerce group in the Nordic region, today
announces that its subsidiary CDON AB, which operates, now introduces's  “Marketplace” which enables external e-retailers to sell through Small and medium sized merchants can by this reach over 2 million
active customers through the largest e-commerce store in the Nordics. The launch
is an important step in's growth strategy.
Paul Fischbein, President and CEO of CDON Group comments: “The launch of
external stores on is an important step in the company's development,
where we now rapidly broaden the assortment and extend  the customer
offering. We see that new product categories are appreciated by our customers
and for other e-retailers, this provides a unique opportunity to reach over 2
million active customers through the largest e-commerce store in the Nordics. We
now continue to deliver on our strategy to turn into  a full-range
department store on the internet. “ has successfully expanded the assortment, both through development of
their own product range and by introduction of assortment from the sister
companies Lekmer, Nelly and Tretti. now opens up for external e-stores
to integrate their assortment and sell goods through During 2013, is expected to generate between SEK 80-100 million in sales for sister
companies and external e-stores. E-stores that link up to's
“Marketplace” gain instant access to the entire Nordic market and's
more than 250 000 daily visitors. For customers, this provides an improved
shopping experience with a fast growing range of exciting new products. The
interest from e-retailers is expected to be large and already from the start
stores are available and gradually more are to be launched.

Companies interested in selling through’s “Marketplace” or want to read
more about the Marketplace can find information at: (

The information in this announcement is that which CDON Group AB is required to
disclose under the Swedish Financial Instruments Trading Act and/or the
Securities Markets Act. This information was released for publication at 10:00
CET on 20 November 2013.
For further information, please visit, or contact:
Paul Fischbein, President and CEO of CDON Group
Phone:                                             +46 (0) 10 703 20 00

Questions from press, investors and analysts:

Fredrik Bengtsson, Head of Communications
Phone:                                             +46 (0) 700 80 75 04
E-mail:                                    ,
About CDON Group

CDON Group is the leading e-commerce group in the Nordic region. Since the start
in 1999, the group has expanded and broadened its product portfolio and is now a
leading e‐commerce player within Entertainment ( and,
Fashion ( and, Sport & Health (, and and Home & Garden ( and
In 2012, the group generated 4.5 billion SEK in revenue. CDON Group’s shares are
listed on NASDAQ OMX Stockholm Mid-cap list under short name “CDON”.