SAN FRANCISCO, CA--(Marketwired - Dec 3, 2013) - Delivery Agent, Inc., the market leader in turning TV viewers into customers for more than 350 of the world's leading global brands, today announced the appointment of Michael Novelly as chief financial officer. With leadership roles in finance at multi-billion dollar companies including Time Warner and Dolby Laboratories, as well as public company experience with media and entertainment companies, Novelly brings more than 25 years of relevant public market expertise to Delivery Agent. 

"Delivery Agent is in a unique position to do for television-commerce what Internet pioneers did for the $240 billion e-commerce market," Novelly said. "I'm extremely excited to join this management team and help guide Delivery Agent's growth and strategic direction by leveraging my track record of successful financial management for companies ranging from the Fortune 50 to various privately held organizations throughout the past three decades."

Novelly joins Delivery Agent at a time of accelerated growth as the company expands its hardware and media relationships, such as the recently announced ShopTV™ application launched with leading smart TV maker Samsung. Prior to Delivery Agent, Novelly was the CFO of Discover Books, one of the nation's largest online book resellers. Previously, he was vice president of financial planning & analysis, and served a 3-month term as interim CFO at Dolby Laboratories. He also served as CFO for media conglomerate Polygram Television, where he spearheaded several strategic acquisitions that were core to the company's growth.

Additionally, Novelly was responsible for financial planning, analysis, reporting, budgeting and forecasting for Time Warner, the world's largest media and entertainment company, with $47 billion in annual revenue across nine principal divisions: AOL, Time Warner Cable, Warner Bros., New Line Cinema, Turner Broadcasting, HBO, The CW Network, Time Inc. & Corporate.

"We are in the process of aggressively investing in and developing a new sector of commerce," said Mike Fitzsimmons, Delivery Agent CEO. "In our search for a CFO, we set out to find a seasoned professional who has a demonstrated understanding of the entertainment industry and e-commerce, and the proven ability to drive financial results and public company experience. With the addition of Michael to the team, we are definitely well-positioned for our next phase of growth."

Novelly will be based out of the company's headquarters in San Francisco and will oversee the company's finance, legal and human resources departments.

About Delivery Agent, Inc.
Delivery Agent is the market leader in turning TV viewers into revenue generating customers for the world's largest brands and media companies. Delivery Agent's proprietary technology allows viewers to engage with and transact directly from advertisements and television shows through web, mobile, and advanced television applications. Currently in market with leading broadcasters, advertisers, MVPDs and smart TV manufacturers, Delivery Agent brings scalability, organization and economic incentive to a disparate ecosystem that has traditionally lacked uniform technical standards and has been challenged by complex rights and revenue sharing issues. To date, Delivery Agent has enabled over 700,000 hours of programming and advertisements resulting in over 200 million engagements and 10 million transactions. The company is deployed and maintains long term partnerships with NBC, FOX, CBS, HBO, Showtime, Pepsi, Visa, Comcast, Cablevision, AT&T, Verizon and Samsung among others. More information about Delivery Agent is available at and @deliveryagent.

Contact Information:

Tracey Sheehy
Breakaway Communications for Delivery Agent