SEATTLE, WA--(Marketwired - Dec 4, 2013) - Mercent™, a leading technology company that enables retailers to profitably reach and convert more shoppers online, announced today that Life is good (, a Boston-based lifestyle brand committed to spreading the power of optimism and helping kids in need, has selected Mercent and its award-winning Mercent Retail™ marketing platform to accelerate its eCommerce profits across key online shopping destinations.

Founded in 1994 by brothers Bert and John Jacobs, Life is good began as a tee shirt company and now sells a full product line of optimistic apparel and accessories in more than 3,500 retail stores worldwide. After extensive due diligence the company selected Mercent as its provider of choice to increase the Life is good brand and product sales across key comparison shopping sites online.

According to Erin McKay, Director of Digital Marketing at Life is good, "Life is good is seeing a strong increase in online sales with Mercent Retail. Mercent's retail industry-leading technology and in-house support team has been instrumental in helping to expand our retail presence and product sales, especially now during the 2013 holiday selling period. We anticipate a positive and strong holiday retail season and beyond with Mercent."

In addition to Life is good, Mercent optimizes retail product and offer visibility for more than 550 top retail brands selling across a comprehensive set of digital channels. The company's Mercent Retail™ platform creates value for Tier 1 brand name retailers across a full spectrum of eCommerce transactions and complements product ad placement with deep retail analytics; business intelligence tools which highlight the products, categories, brands, promotions, ads, and channels contributing most to online performance and ROI; and proprietary tools allow retail marketers to take action on these insights. Supported digital channels include product ad platforms such as Google Shopping powered by Google Product Listing Ads (PLA), Amazon Product Ads and Bing Product Ads; social shopping outlets; other online marketplaces like Amazon, eBay, Sears and Rakuten Marketplace; comparison shopping sites; affiliate networks; and paid search platforms (Google AdWords, Microsoft AdCenter). 

To learn more about Mercent's full product portfolio, contact Mercent Sales at 206-832-3900 or Information regarding Mercent Retail shopping feed management technology, Mercent Performance marketing services, and the complete list of online marketing channels in the Mercent Shopping Network is also available at

About Life is good

The Life is good Company spreads the power of optimism and donates 10% of its net profits to help kids in need. The company with a Positive Purpose has raised over $11 million for kids in need to date, principally through Life is good products, the annual Life is good Festival, and community fundraising efforts. Please visit for more details. Life is good is a registered trademark of the Life is good Company.

About the Life is good Kids Foundation

The Life is good Kids Foundation is an accredited 501(c)(3) nonprofit organization established by Life is good to raise money to help kids in need. The Life is good Kids Foundation, directly funds the Life is good Playmakers program, which provides training and support to childcare professionals who use these tools to ensure that children grow up feeling safe, loved and joyful. Life is good donates 10% of its net profits to help kids in need through the Life is good Kids Foundation. For more information, visit

About Mercent

Through its award-winning Mercent Retail™ technology Mercent helps large brand name retailers including 1-800-Flowers, the Home Shopping Network, and GUESS? profitably reach and convert online shoppers. Supported consumer shopping destinations include, Google, eBay, Bing, Pinterest, paid search, product ads, comparison shopping engines (CSEs), affiliate networks, social shopping sites and display advertising campaigns. The ecommerce marketing company was founded by veterans, is venture funded, and based in Seattle, WA. For more information, visit

Contact Information:

Mercent PR Contact
Kristine Szarkowitz

Tel: 206-832-3900