PARSIPPANY, NJ--(Marketwired - Dec 5, 2013) - Vistaar Technologies, Inc., a leading provider of price management solutions, announced today that the company maintained its "positive" rating in the Gartner "MarketScope for Price Optimization and Management Software for B2B: 2013," published Nov. 25, 2013. The report highlights the compelling value proposition of price optimization and management (PO&M) and its ability to provide a significant and measurable positive impact on margin, revenue and profitability. 

In the MarketScope, Gartner analyst Chris Fletcher notes, "A successful PO&M implementation can increase margins by 50 basis points or more, and increase revenue by 2% to 4%." These projected returns have landed improved price management on the agenda for company executives focusing on revenue generation, client acquisition and profit/margin improvement. The PO&M industry has experienced steady growth throughout the past two years, driven by the increasing sophistication and capacity of PO&M tools, as well as growing volumes of data. This development, Fletcher writes, means that "Managing price optimization through internally developed spreadsheets and database tools is no longer viable." 

Sandy Tungare, Vistaar's founder and CEO, said, "Vistaar is thrilled to attain a 'positive' rating in the latest Gartner MarketScope for price optimization and management. The report reinforces the value of a pricing platform to help organizations implement and execute pricing excellence across the enterprise, as it allows more complete integration with existing processes and greater visibility for pricing stakeholders. We believe our 'positive' rating and continued profitable growth solidify our position as a leading provider of price management solutions."

The Gartner rating is the latest success for Vistaar in a record year of portfolio growth and solution differentiation. Vistaar's continued product development and innovation has expanded the company's pricing platform to enable organizations across industries including beverage/alcohol distributors and manufacturers, high tech, industrial, business services, medical devices and retail drug to optimize and better manage price. With the Vistaar solution, businesses can sidestep the shortfalls of traditional pricing offerings to better modernize pricing strategies, deliver superior pricing discipline and agility, and realize internal efficiencies. 

About the MarketScope
Gartner does not endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings. Gartner research publications consist of the opinions of Gartner's research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.

About Vistaar Technologies, Inc.
Vistaar is a leading provider of price management solutions that enable companies to achieve pricing best practices through price analytics, price optimization, price list management and deal management. Our technology transforms pricing operations into a strategic advantage for some of the world's largest manufacturers, distributors and service providers. For these companies, Vistaar pricing solutions drive measurable price and margin improvements to deliver profitable growth and maximum shareholder value. Vistaar's operations include offices across North America, Europe and Asia. For more information, visit our website ( or contact us at +1-973-581-6300.

Contact Information:

Press Contact:
Erin Hatfield
DPR Group, Inc.
+1 (919) 896-7826

Company Contact:
Tim Andreae
Vistaar Technologies, Inc.
+1 (617) 823-0664