New BMC Marketplace Accelerates Enterprise App Revolution

Customers Can Market and Sell "Private-Label" Apps 2X as Fast as Their Competitors

Houston, Texas, UNITED STATES

SAN JOSE, Calif., Dec. 10, 2013 (GLOBE NEWSWIRE) -- BMC Software today introduced BMC Marketplace, a cloud-based app store for companies who want to deploy their own "Amazon-like" branded marketplace to market and sell private-label mobile, cloud, custom and desktop applications -- twice as fast as any custom alternative.

App stores are very well known in the consumer world, and now their popularity is rapidly increasing in enterprise environments. Gartner press release: "Gartner says that by 2017, 25 percent of enterprises will have an enterprise app store," February 2013,, partially in response to the bring-your-own-device (BYOD) movement that is sweeping the workplace.

Key Points to Know

  • BMC Marketplace offers a consumer-style user interface and unique customer purchase automation tracking capabilities to deliver an efficient and simple experience, offering a stark contrast to most custom enterprise app marketplaces.
  • BMC Marketplace offers lead generation and transaction processing that enables customers to immediately begin to monetize their application offerings. It also provides partners with automated publishing tools along with vendor approval workflows.
  • Compared to traditional development approaches, BMC Marketplace can be deployed in a matter of weeks and at a much lower total cost of ownership (TCO).

Supporting Perspectives

Christine Dover, Research Director, Enterprise Applications and Digital Commerce Research, IDC Software Business Solutions Group:

"Customers and partners have been asking for faster, better ways to experience and deploy software. The answer clearly is the app – particularly mobile apps. BMC Marketplace will transform how businesses automate the publishing and purchasing of on-line applications, drive and track sales leads, and increase sales velocity and efficiency."

Kia Behnia, chief technology officer, BMC Software:

"Speed-to-market in the cloud is critical as more and more businesses seek to monetize customer interests online and offer value-added partners new channels to market. The problem is that custom-built or traditional enterprise software approaches take millions to develop and support and months to deploy. BMC Marketplace delivers your own Amazon-like Web Services Marketplace cost-effectively in a matter of weeks."

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