Pinacle Enterprise and Alkame Water Provides Yearend Corporate Review and Plot Course for Continued Growth in 2014

LAS VEGAS, NV--(Marketwired - Dec 31, 2013) - Pinacle Enterprise, Inc. (OTCBB: PINS) (OTCQB: PINS), a health and technology holding company with a focus on patentable, innovative, and eco-friendly consumer products, and its wholly owned subsidiary Alkame Water Inc. are pleased to provide shareholders with a recap of corporate milestones achieved in 2013 and outline the Company's growth strategy for 2014.

"This has been a remarkable year for Pinacle and Alkame Water. Not only did we become a publicly traded company, but in the short six months since then, we have accomplished so much," stated Robert Eakle, CEO of Alkame Water, Inc. "In this time, Alkame has grown from a bottled water concept to a fully operational brand with distribution in place and multiple product SKUs. This growth could not have been possible without the dedication of our talented management group, tireless brand ambassadors, and rock-solid operations, financial, sales and marketing, logistics, and administration teams. Their continued efforts will be an important factor in our success going-forward."

During 2013, Alkame achieved numerous important corporate milestones that have positioned the Company for continued growth in the years to come, including securing the exclusive rights for a unique biodegradable BPA-free bottle developed by BioSphere Plastic, receiving kosher certification, the creation and evolution of new packaging configurations, and receiving two trademark approvals from the United States Patent and Trademark Office. The Company also received label and health regulatory approvals in almost all 50 states, an exhaustive process that will allow Alkame Water to be sold nationwide.

These infrastructure and regulatory milestones, combined with several explosive marketing efforts, have allowed Alkame to gain massive consumer reach through both traditional and nontraditional methods, such as radio advertising, social media, special events participation and promotions, and endorsers and brand ambassadors, along with our cause marketing. Alkame radio advertising is currently running on over two hundred stations with over two million listeners per week. Alkame's social media platform utilizing educational and informative content is being placed across the country and is averaging over fifty million unique visitors per month. The Company has also been fortunate to recruit many incredible athletes and celebrity brand ambassadors for special events and promotions, including NBA star Danny Green, Robbie Gould, Darryl Stuckey, and Walter Thurmond from the NFL, world champion skateboarders and snowboarders like Julz Lynn, Christian Hosoi and Ray "Bones" Rodriguez, and many more professional boxers, MMA fighters, surfers, soccer players, racquetball players, speedboat racers, fitness professionals, models, actors, with many more expected to jump onboard as Team Alkame supporters in 2014.

The most significant corporate development of the past year has been the pending acquisition of Xtreme Technologies, Inc. The completion of this proposed transaction will consolidate ownership and control of the worldwide intellectual property, patents, and rights to the technologies behind Alkame™ micro-clustered, alkaline, antioxidant, and oxygenated water. The acquisition, which is expected to close within the next 30 days, would secure Alkame's position as the sole manufacturer of Alkame bottled water, not just a marketer. This water enhancement technology can work with ANY water source around the globe, and with 100% ownership and control, the Company will be able to explore potential joint ventures and international export / manufacturing / distribution transactions with many other potential applications for its use. The acquisition of Xtreme also immediately launches Pinacle into the rapidly growing pet sector, doing business with some of the largest U.S. retailers like Walmart and Petco, while significantly lowering bottling costs. The Company is already exploring opportunities for a potential new bottling plant expansion to meet anticipated demand. 

Pinacle and Alkame Water will remain committed to building strong community relationships and will continue to support important national charitable and social development causes that our team members and customers feel strongly about. The Company currently donates a portion of all Alkame Water sales to NOYS® (National Organizations for Youth Safety) and Millions From One™, to help reduce the #1 cause of death worldwide for youth; road related crashes, while simultaneously working to provide clean water for millions of people around the globe that have none.

Looking forward into 2014, Alkame expects to continue to methodically expand its distribution network through national and regional chain stores in the grocery, convenience, and drug sectors among others. The initial distribution footprint has already been established in the southwest U.S., which the Company will continue to strengthen and grow outward into other territories, as well as expand its current product SKU lineup with the addition of new products and bottle sizes.

Mr. Eakle concluded, "On top of the long list of accomplishments that we have made to date, I am most proud of the fact that over the course of 2013 our major efforts have laid the groundwork and built a strong foundation for the long-term growth of the Alkame brand. I am excited to be leading this dynamic organization and look forward to building Alkame Water to its full potential in 2014 and beyond." 

About Alkame Water, Inc.

Alkame™ Water, Inc., a wholly-owned subsidiary of Pinacle Enterprise Inc. (OTCBB: PINS) (OTCQB: PINS), is an innovative technology and health company that distributes micro-clustered, alkaline, antioxidant and oxygenated bottled water with a patented technology and patented formula allowing for ultra-hydration, which improves health and vitality. Health and eco-conscious people of all ages from all walks of life can reap the benefits of our unique water -- right down to its BPA-Free 100% recyclable eco-friendly packaging. For more information, visit www.alkamewater.com. 

About Pinacle Enterprise, Inc.

Pinacle Enterprise, Inc. (OTCBB: PINS) (OTCQB: PINS) is a publicly traded health and technology holding company with a focus on patentable, innovative, and eco-friendly consumer products. For more information, visit www.alkamewater.com.

Disclaimer/Safe Harbor: This news release contains forward-looking statements within the meaning of the Securities Litigation Reform Act. The statements reflect the Company's current views with respect to future events that involve risks and uncertainties. Among others, these risks include the failure to meet schedule or performance requirements of the Company's contracts, the Company's liquidity position, the Company's ability to obtain new contracts, the emergence of competitors with greater financial resources and the impact of competitive pricing. In the light of these uncertainties, the forward-looking events referred to in this release might not occur.