PASADENA, Calif., Jan. 9, 2014 (GLOBE NEWSWIRE) -- Ayzenberg Group, one of the largest independent full-service agencies on the U.S. West Coast, today announced Noah Eichen has joined the agency as Director of Original Content effective immediately. Eichen will also be contributing to Ayzenberg's Influencer Outreach Network [ion], which along with the Original Content Department, activates brands with engaging experiences by utilizing new distribution platforms and social influencers to spark conversation and engagement.
With over 10 years' industry experience, Eichen has led creative teams in the video marketing of videogames, toys, and entertainment media. He utilizes strategic knowledge of online video and influencers, creative capabilities, and production skills to create deeply engaging content that resonates with online audiences. Previous clients include Electronic Arts, Spike TV, Sony Online Entertainment, Sega, and Microsoft.
Prior to Ayzenberg, Eichen led the creative team at Stage 5 TV, a branded YouTube channel tasked with building an audience of independent minded gamers. Eichen oversaw the growth of the channel and its aggregates to over 10 million views in under a year, and created a multitude of successful shows for the channel, directing the channel's biggest successes to date.
Ayzenberg's Original Content Group has consistently succeeded in engaging existing communities by using emerging and non-traditional methods for creating branded entertainment. Eichen's background is a perfect fit for the agency, which has produced award-winning campaigns for some of the biggest brands in video games and entertainment.
"Noah has a strong track record with producing content that appeals to today's youth," said Eric Ayzenberg, CEO and Chief Creative Officer, Ayzenberg Group. "The agency has achieved tremendous success with our integrated campaigns, and Noah's contributions will prove essential as we continue to expand and build brand loyalty and awareness for the clients we represent."
About Ayzenberg Group
Founded in 1993, and now one of the ten largest privately held creative firms on the West Coast, Ayzenberg is a full-service advertising agency with a distinctly social and agile approach. We're all about creating and sharing brand stories–in a real-time, always-on, multi-screen way. We have advertising, social media, digital, original content, media planning and implementation, analytics and more under one roof, working as one. From videogame to beverage and consumer electronic brands, our clients value how we target, convert and generate traction with today's connected 'Gen Now' consumers. Current clients include Activision, EA, Microsoft, Red Bull, Sony, Mattel, Yahoo!, Disney, and Warner Bros. For more information, please visit www.ayzenberg.com.