MILPITAS, CA--(Marketwired - Jan 13, 2014) - Elo Touch Solutions (Elo), the original inventor of touchscreen technology, today announced Jeff Burroughs as director of North America channel sales. The dynamic, hands-on sales and marketing professional will focus on Elo's channel partner relationships to drive profitable growth and increased market share. 

"We are thrilled to have Jeff join the Elo team," said Dan Ludwick, VP Americas for Elo. "Jeff is a highly respected professional within the retail technology industry -- a thought leader focused on practical approaches to effective selling and channel optimization."

"I am excited to help Elo solidify its leadership position for channel service/support, ease of doing business, channel program benefits, product features, reliability, innovation and sustainable channel profitability," said Jeff Burroughs, Elo director of North America channel sales.

Burroughs brings to Elo over 15 years experience leading high performance teams at Epson and Javelin Systems. Jeff has dedicated his professional career to strengthening sales and distribution channel programs for large hardware and software IT companies, while also authoring several educational pieces for leading industry trade publications, and serving as a board member of the Retail Solutions Provider Association (RSPA). Burroughs helped create and launch Epson's industry-leading channel program for retaining and rewarding successful sales partners with expertise in the airline, financial, healthcare and hospitality industries. While at Epson, Jeff was responsible for 1000+ resellers and independent software vendor selling partners supported by global distribution relationships.

Burroughs attended Chapman University where he studied Sociology; and is a two-time All-American lacrosse player.

About Elo Touch Solutions
Elo founders pioneered the touchscreen more than 40 years ago. Today, Elo Touch Solutions is a global supplier of touch-enabled technology, products and industry solutions. The Elo portfolio encompasses the broadest selection of OEM touchscreen components, touchmonitors and all-in-one touchcomputers for the demanding requirements of diverse markets, including banking, gaming machines, hospitality systems, industrial automation, interactive kiosks, healthcare, office equipment, point of sale terminals, retail displays and transportation applications. The Elo touch experience has consistently stood for quality, reliability and innovation with more than 20 million installations worldwide. For more information on Elo products and services, please call 800-ELO-TOUCH, visit us on the Web at or direct email inquiries to

Elo (logo), Elo Touch Solutions are trademarks of Elo Touch Solutions, Inc. and its affiliates. 
All other trademarks are the property of their respective owners.

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Corporate Communications:
Trent Waterhouse
+1 623 523 1672