MONTREAL, QUÉBEC--(Marketwired - Jan. 13, 2014) -

Editor's Note: A photo is associated with this press release.

Human Equation officially announced the appointment of Patrick Sirois as Vice President, Chief Operating Officer. As general manager of operations, Patrick proved to be a key player in the implementation of the growth plan of the company, overseeing development teams and ensuring projects' quality and an excellent customer service.

A natural leader, Patrick has over 18 years of experience in digital and print media. Having held the title of Director of Operations for Yellow Pages Group for more than eight years, he uses strong skills in operational management and optimization of the execution process. His expertise and logistical skills are fundamental forces that have contributed greatly to the success of the first phase Human Equation's expansion plan.

"I am extremely proud to officially announce the appointment of Patrick to the position of VP Chief Operating Officer. After several months at the position of General Manager, Patrick was able to use his experience and prove to be an exceptional right arm at all levels. Thanks to his presence and his contribution Human Equation sees 2014 with enthusiasm! "Said Nathalie Lacoste, President and CEO of Human Equation.

Patrick will primarily ensure the success of projects and deliverables mandate while meeting the high standards of customer satisfaction, that is an intrinsic part of the mission of Human Equation. As conductor of operations, he will ensure there is balance in the work of the creative, programming, tactical, R & D and customer service teams so that each member of Human Equation works in synergy to realize promising projects.

About Human Equation

Founded in 2006, Human Equation is a digital agency specializing in the development of interactive solutions and strategies for multiplatform content. With 50 experts in employment, Human Equation aims to improve the business practices of more than 350 medium and large companies in 7 countries. With an investment of $ 1.5 million in research and experimental development, the agency stands out in several technology sectors, including personalized communication, the generation and optimization of business lead, artificial intelligence, cyberinvestigating, alternate reality games (ARG) and gamification.

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Contact Information:

Catherine Beaumier Lacroix
Multiplatform content strategist
514 876-1702 ext. 241