Source: Strategic Objectives

Taco Bell Canada Declares "DLT for Life"

Taco Bell Canada Makes Doritos® Locos Tacos a Permanent Menu Item

Devoted Fan Tattoos a DLT on His Arm and Gets a Lifetime Supply Free

VAUGHAN, ONTARIO--(Marketwired - Jan. 13, 2014) -

Editors Note: There is a photo and a video associated with this Press Release

Ever since Taco Bell launched the celebrated Doritos® Locos Tacos in Canada in August 2013, Canadian Taco Bell fans have had one, bold request: DLT for Life.

Starting January 13, 2014, Taco Bell Canada will make that dream a reality when Doritos® Locos Tacos become a permanent menu item at Taco Bell restaurants across the country.

To celebrate the news, a Canadian Taco Bell superfan decided to make a permanent commitment by getting a Doritos® Locos Taco tattoo on his arm, in exchange for a lifetime of DLTs.

The entire tattoo experience was documented in a short edgy video that Taco Bell fans can watch on You Tube and

"Although Doritos® Locos Tacos were only supposed to be in Canada for a limited time, Taco Bell Canada fans loved them so much, we had to take action to make DLT a permanent menu item," explains Veronica Castillo, Marketing Manager, Taco Bell Canada. "In a bold move, we invited one of our biggest fans to profess his love for Doritos® Locos Tacos by getting a DLT tattoo in return for free DLTs for Life," says Castillo.

"As Canada's favourite brand of flavoured tortilla chip, we had a hunch that the Doritos® Locos Tacos could be a real winner," says Jason McDonell, Vice President, Chief Marketing Officer, PepsiCo Foods Canada. "Doritos® fans and Taco Bell customers in Canada blew us away with their appetite for this bold taco experience. We are thrilled to see this collaboration with Taco Bell Canada become a permanent one," says McDonell.

Doritos® Locos Tacos feature Taco Bell's famous seasoned beef, crisp shredded lettuce, diced juicy red ripe tomatoes and real cheddar cheese in a shell made from Doritos® Nacho Cheese tortilla chips. Doritos® Locos Tacos are available at Taco Bell locations across Canada at a wallet-friendly $1.49 ($1.99 for a Doritos® Locos Tacos Supreme).

About Taco Bell

Taco Bell Corp. ("Taco Bell") is a subsidiary of Yum! Brands, Inc. and is the nation's leading Mexican-style quick service restaurant chain. Taco Bell serves tacos, burritos, signature quesadillas, nachos, salads and much more.

Across North America, Taco Bell serves more than 36 million customers every year and there are nearly 200 locations in Canada. For locations, information on Taco Bell seasoned beef and to chat with Taco Bell fans, visit us on and online at On Twitter, follow @TacoBellCanada and use the hashtag #DLT4Life.

About Doritos® Canada

Doritos® is Canada's favourite brand of flavoured tortilla chip, leading the market in all regions. For more information, check out the brand on Facebook at or on Twitter @doritoscanada.

About PepsiCo Canada

PepsiCo's businesses in Canada are organized into two business units. PepsiCo Foods Canada includes Frito Lay Canada and the Quaker Foods & Snacks business. PepsiCo Beverages Canada includes Pepsi, Gatorade and Tropicana business. For more information, please visit

To view the photo accompanying this press release please click the following link:

To view the video accompanying this press release please click the following link:

Contact Information:

For more information about Taco Bell
or to request an interview, please contact:
Kertney Russell or Debra Quinn at Strategic Objectives