Company Identifies Marketers' Ability to Leverage Big Data in Mobile as Key to Closing $20B Audience Gap
SAN FRANCISCO, CA--(Marketwired - Jan 23, 2014) - JiWire, the leading location-powered mobile advertising and data platform, today announced its top three predictions for the fast-evolving field of mobile marketing in 2014. JiWire has declared that 2014 will be the year to close the $20 billion audience gap between mobile usage and mobile advertising. For that to happen, mobile advertising technology solutions must provide a holistic approach to mobile campaigns, ultimately enabling brands to effectively engage mobile consumers at the right place and time, and measure ROI over the lifecycle of their campaigns.
"Leveraging big data in mobile to fully understand the consumer path to purchase across the physical and digital worlds is the key to closing the $20 billion mobile audience gap," said JiWire president David Staas. "JiWire is ready to lead the charge in this arena with the industry's most effective mobile audience intelligence platform, which leverages mobile, online and offline data to help brands achieve precision targeting, ad engagement and ultimately drive sales."
JiWire predicts the top mobile technology trends of 2014 will be as follows:
About JiWire
JiWire is the leading location-powered mobile advertising and data platform. Used by major retailers and marquee brands across verticals, JiWire leverages proprietary historical- and present-location data to engage advertisers' desired audience across all mobile devices at scale. Its ROI-driven approach and unique data platform leverage both Wi-Fi and mobile location big data to deliver true one-to-one mobile audience targeting at four times higher performance over traditional mobile targeting or geofencing.
With the launch of Location Conversion Index™, JiWire offers marketers the ability to measure the ROI of their mobile spend by providing the actual increase of in-store visits directly attributed to their mobile ad campaign.
JiWire has been recognized for its innovation with various awards. Headquartered in San Francisco, JiWire also has offices in New York City, Chicago and Silicon Valley. Follow us on Twitter (@jiwire) and check out our Facebook page. Learn more at JiWire or Location Conversion Index™.
Contact Information:
JiWire Media Contacts:
Kimberly Breslin
JiWire
415-821-8609
Brigit Valencia
BOCA Communications
415-738-7718