French retailer Coop Atlantique rolls out Pricer solution – Estimated order value is SEK 20M

Nasdaq OMX-listed Pricer has signed a contract with French retailer Coop
Atlantique. The contract covers 31 Hyper- and Supermarkets that will be deployed
with the Pricer solution by the end of 2015. Coop Atlantique already has seven
such stores equipped with the Pricer system. The value of the project is
estimated to be SEK 20M.
"This is a good indication of our strength in the French market. We did our
first installations with this customer already five years ago and the new
contract is a proof of the continuous customer’s satisfaction. They appreciate
particularly the reliability of the system, the speed of updates and the user
friendliness" says Harald Bauer, Pricer CEO.

Coop Atlantique operates around 300 stores of various formats, mainly
convenience stores, in the western part of France.

For further information, please contact:
Harald Bauer, CEO (acting) Pricer AB: +46 8 505 582 00


In its capacity as issuer, Pricer AB is releasing the information in this press
release in accordance with the Swedish Securities Exchange Act (2007:528). The
information was distributed to the media for publication at 11:50 hrs CET on
Friday, January 31st, 2014.

Pricer provides the retail industry’s leading electronic display and Electronic
Shelf Label (ESL) platform, solutions, and services for intelligently
communicating, managing, and optimizing price and product information on the
retail floor. The platform is based on a two-way communication protocol to
ensure a complete traceability and effective management of resources. The Pricer
system significantly improves consumer benefit and store productivity by
simplifying work in the store.
Pricer, founded in 1991 in Uppsala, Sweden, offers the most complete and
scalable ESL solution. Pricer has installations in over 50 countries with the
largest ESL world market share. Customers include many of the world’s top
retailers and some of the foremost retail chains in Europe, Japan and the USA.
Pricer, in co-operation with qualified partners, offers a totally integrated
solution together with supplementary products, applications and services.

Pricer AB (publ.) is quoted on the Nordic Small Cap list of OMX. For further
information, please visit www.pricer.com