NEW YORK, NY--(Marketwired - Feb 12, 2014) - In a move to consolidate into a single cohesive marketing services global presence, UK-based Information Arts has announced it will take the name of its parent company, Harte Hanks (NYSE: HHS), a leading marketing services provider that partners with top brands to establish deeper relationships with their customers and prospects. 

Focused on the growing importance of data management in all aspects of marketing, Harte Hanks acquired Information Arts in 2010 and has since invested extensively in adding staff to expand its marketing scope in Europe through database solutions.

Customer benefits include more effective integration of European data management and insights with international campaigns through a single source strategic partner. Clients draw on resources and expertise from 35 international Harte Hanks locations to offer joined-up global marketing solutions. New roles have been created over the past six months to support these improvements, which will also allow the business to adopt a customer-centric structure. Customers and prospects will have a more seamless experience when dealing with Harte Hanks across multiple business units or countries.

Donna Belanger, formerly Managing Director of Information Arts, will continue to head operations as Managing Director of Harte Hanks Database Solutions UK.

"This name integration is a landmark step that brings multiple benefits for customers, enabling them to build meaningful connections with their markets and deliver impactful results to their business through customer insight," said Belanger. "We'll continue to provide a distinct and important offering focused on European database solutions. With increasing globalisation, successful marketing needs an innovative blend of international capability and local insights that Harte Hanks offers."

In 2013, Information Arts moved to Uxbridge and is now co-located with Harte Hanks' Contact Centre. Through a combination of strategic agency services and core marketing capabilities, Harte Hanks designs, delivers and manages millions of customer interactions for its clients every day through traditional, digital, mobile and social channels. By connecting with customers and prospects through relevant and timely interactions, Harte Hanks clients experience increased customer engagement, brand awareness, as well as loyalty, which ultimately translate to the delivery of impactful and meaningful results to their businesses.

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About Harte Hanks

Harte Hanks (NYSE: HHS) is one of the world's leading, insight-driven multi-channel marketing organizations, delivering impactful business results for some of the world's best-known brands. Through strategic agencies and our core marketing services, we develop integrated solutions that connect brands with prospects and customers, moving them beyond awareness to transactions and brand loyalty. Visit the Harte Hanks website at or call (800) 456-9748.

As used herein, "Harte Hanks" refers to Harte-Hanks, Inc. and/or its applicable operating subsidiaries, as the context may require. Harte Hanks' logo and name are trademarks owned by Harte Hanks. All other brand names, product names, or trademarks belong to their respective owners.