Inaugural Report Examines Perceptions and Intentions Surrounding Location Intelligence Deployment and Trends
NASHUA, NH--(Marketwired - Feb 17, 2014) - Dresner Advisory Services today announced the new 2014 Wisdom of Crowds® Location Intelligence Market Study. The report provides an in-depth look at the usage of Location Intelligence, a form of business intelligence where the dominant analysis dimension is location or geography. In Location Intelligence, most analyses are conducted by viewing data points overlaid onto an interactive map interface.
The first edition of the Wisdom of Crowds Location Intelligence Market Study addresses key Location Intelligence issues, including end user requirements and features, industry support for Location Intelligence, user requirements compared to industry capabilities, and ratings of key vendors with offerings in this space.
It examines the nature of Location Intelligence, exploring user sentiment and perceptions, the nature of current implementations, and plans for the future. It also includes cross-tab analysis, where relevant, to explore key differences using the collected demographics.
"Location Intelligence is a relatively new and mostly underpenetrated area of Business Intelligence. However, more than half of all respondents across all industries say Location Intelligence is critically or very important to their business planning, with industries such as Retail and Logistics likely to be the early adopters," said Howard Dresner, founder and chief research officer at Dresner Advisory Services. "In addition, a majority of all respondents say that Location Intelligence will be leveraged in both static and mobile environments, although more see mobile devices rather than desktops as the primary platform for Location Intelligence."
"This new Location Intelligence study represents the ongoing evolution of the Wisdom of Crowds family of research," continued Mr. Dresner. "We are continually evaluating the market and expanding our research to reflect how users are extending the parameters of their business intelligence deployments."
The Wisdom of Crowds Location Intelligence Market Study is based on data collected on usage and deployment trends, products, and vendors. Users in all roles and throughout all industries worldwide contributed to provide a complete view of realities, plans, and perceptions of Location Intelligence. To license a copy, visit locationintelligencereport.com.
About Dresner Advisory Services
Dresner Advisory Services was formed by Howard Dresner, an independent analyst, author, lecturer and business adviser. Dresner Advisory Services, LLC focuses on creating and sharing thought leadership for Business Intelligence and related areas.
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