WELLESLEY, MA--(Marketwired - Feb 18, 2014) - Venmark Internatonal is offering a new white paper for engineers and other non-marketing small business owners that explains what publicity can accomplish in today's marketing mix and features 10 rules for preparing effective news releases.
The Engineer's Guide to Product Publicity is a 5-page paper which explains what publicity is, why it is the most cost effective marketing tool, and how to use it get a company branded as a problem-solver. Featured are 10 rules for preparing effective news releases including adopting a giving mindset, eliminating advertising jargon, and quantifying all performance claims.
Written by Steven M. Stroum, founder and president of Venmark International, the Engineer's Guide to Product Publicity will help readers understand the value of press releases to media outlets, what they can achieve as a marketing tool today, and their value for creating meaningful web content.
The Engineer's Guide to Product Publicity is available free from Venmark International.
About the Author
The "Engineer's Guide to Product Publicity" was written by Steven M. Stroum, president of Venmark International, a company he founded in 1976. Since then he has become recognized as the best in the business by several leading editors. In recognition for his contribution to the success of many smaller companies, Mr. Stroum was selected to serve on the Commonwealth of Massachusetts Small Business Task Force and was later appointed to serve a four-year term as one of 18 small business advisors to the Governor.
Mr. Stroum's contribution to the small business community was recognized further when he was selected by the International Rotary Foundation to join a five-man Group Study Exchange Team and tour South Korea for six weeks as an ambassador. He has also been listed in "Who's Who in the East," was an executive member of the American Marketing Association, addressed the Inventors Association of New England at MIT, and the New England Chapter of IEEE. Mr. Stroum was also appointed to the Norbert Weiner Forum at Tufts University to study the impact of technology on society. He has been a guest lecturer at Babson College, Boston College, Northeastern University, and has addressed numerous business and civic groups.
For more information contact:
Steven M. Stroum
148 Linden St., Suite 105
Wellesley, MA 02482