FAIRPORT HARBOR, OH--(Marketwired - Feb 18, 2014) -  The OurPet's Company (OTCBB: OPCO), a leading proprietary pet supply company, today announced the launch of a new brand called Pet Zone®, a line of innovative products available exclusively through the food, drug, and mass-market channel.

With a proven line of products designed to enhance harmony in the home, the Pet Zone brand of products will proudly offer creative, captivating toys and practical accessories that enhance the well-being of pets.

With more than 225 patents issued or pending, The OurPet's Company has a strong reputation for delivering innovation to the pet industry. The Pet Zone launch will ensure easier consumer access to high-quality, innovative products for pets that provide both fun and functionality. Pet Zone's tagline -- "We get the joy™" -- encapsulates the feeling pet owners have when their pets are happy and healthy and their home is in harmony.

Dr. Steve Tsengas, president and chief executive officer of The OurPet's Company, commented, "Rather than simply moving products to food, drug and mass-market channel after they age out of pet specialty, we're carefully identifying the needs of FDM consumers and retailers by providing the products they need.

"We match our fundamental knowledge of animal behavior with the needs of pets and consumers. This gives the retailer a chance to upgrade their product line, leading to greater dollar sales per unit."

"We are very excited to launch this new brand," remarked Gabriella DeSantis, senior director of marketing. "The savvy Food/Drug/Mass consumer wants products for their pet that provide the same level of innovation and enrichment as those found in pet specialty stores, but at a greater value. The Pet Zone brand fills this requirement with a variety of products that include feeding and storage solutions for dogs and cats, dog and cat toys, and waste management tools."

To handle current demand and anticipated growth from the launch of Pet Zone, The OurPet's Company has recently installed TWL (Total Warehouse Logistics). The result of these new managerial and control systems have been extraordinary, as the company has executed on-time delivery and fill rates of 99%-100%. The new systems will enable The OurPet's Company to ship directly to retailers as well as distribution centers.

To support the Pet Zone brand, the company recently launched a new website at www.petzonebrand.com. The site provides resources for retailers and brokers, including an online portal with access to marketing and sales collateral.

About The OurPet's Company
The OurPet's Company designs, produces and markets a broad line of innovative, high-quality accessory and consumable pet products worldwide. In January 2006, the company acquired Pet Zone to build upon an excellent reputation for innovation and quality with its line of doghouses, wild bird feeders and waste management solutions. The Pet Zone® brand is being launched and has been expanded to include a complete line of pet care solutions -- from toys to waste management to feeders and bowls. Information about Pet Zone may be found at www.petzonebrand.com. For additional information on The OurPet's Company, visit www.ourpets.com

Documents and/or Photos available for this release:
Pet Zone Brand Logo
The OurPet's Company Logo

To view supporting documents and/or photos, go to www.enr-corp.com/pressroom and enter Release ID: 367920

Contact Information:

Nancy M. Valent
Phone: (216) 513-8740
E-Mail: nancy@nmvstrategies.com

Kate Foster
Phone: 440-354-6500 x103
E-Mail: kfoster@ourpets.com