SAN FRANCISCO, CA--(Marketwired - Feb 18, 2014) - Vista Partners announced today that it has updated coverage on Accelerize New Media, Inc. (OTCBB: ACLZ) ("The Company," or "ACLZ") and maintains its twelve-month price target of $2.50. Ross Silver, Principal Analyst at Vista Partners, stated, "ACLZ aims to take advantage of the boom in internet advertising through the operations of CAKE, their proprietary Software-as-a-Service ("SaaS") marketing platform which offers campaign management solutions to businesses involved in online performance-based marketing." Mr. Silver continues, "ACLZ's CAKE platform is considered advertising technology or 'adtech.'" Companies with somewhat similar offerings are being utilized by larger firms, like Facebook which signed deals with Datalogix, Acxiom and BlueKai in Q1 of 2013. Another adtech firm, RadiumOne Inc., which entered into a partnership with Facebook in Q4 of 2012, has reportedly filed for an IPO in the near future. Adtech firms continue to prosper as advertising becomes more complex. A number of adtech firms have completed successful IPO's, such as Demandware, Inc. (2012, ticker: DWRE), Criteo (2013, ticker: CRTO), Rocket Fuel Inc. (2013, ticker: FUEL), Tremor Video (2013, ticker: TRMR) and Marin Software (2013, NASDAQ: MRIN).

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