AUSTIN, TX--(Marketwired - Feb 19, 2014) - Shelfbucks Inc., the leading iBeacon promotion platform for retail stores, today announced it has finalized the roll out of its solution in Austin's landmark Tarrytown Pharmacy, one of 3,500 stores in the Health Mart national pharmacy chain.

Founded in 1941, Tarrytown Pharmacy has a rich history of embracing new technologies to better serve the needs of its shoppers. Shelfbucks beacons, installed on store shelves throughout the pharmacy, provide shoppers with unprecedented, highly personalized interactions with the pharmacy's extensive inventory of brand products.

Shoppers browsing the pharmacy can interact with Shelfbucks using their iPhone or Android smartphones and instantly receive real-time offers and coupons on nearby products via the retailer's app. Shoppers can then immediately redeem their special offers at the cashier, thus eliminating the need for clipping coupons, online research or showrooming, while saving time and enjoying a superior shopping experience.

Shelfbucks beacons are uniquely optimized for iBeacon, Bluetooth Low Energy (BLE) and Near Field Communications (NFC), greatly enhancing the pharmacy's customer communications options and delivering a positive experience to the greatest possible number of shoppers.

Mark Newberry, who, together with his wife Leslie, is third-generation owner of the Tarrytown Pharmacy, explained that Shelfbucks is an extension of his pharmacy's history of commitment to serving its West Austin clientele.

"Tarrytown Pharmacy has been an anchor of our community for more than 70 years because my family and I have always focused on the needs of our customers, most of whom we know by name," Mr. Newberry said. "Shelfbucks is yet another way that we deliver personalized service, offer the best possible deals on the products our customers prefer and create daily shopping experiences that strengthen long-term loyalty."

Shelfbucks CEO Erik McMillan added that his company's solution creates a wide range of operational efficiencies for Tarrytown Pharmacy.

"Shelfbucks provides Mark and his team with real-time, actionable data on in-store shopper brand preferences and sales, enabling him to successfully adjust his store's promotion and pricing strategies," he said. "Mark's ability to quickly act on real-time shopper demand ensures that his customers will always have access to the right products, at the right price, at the right time. Our platform enables Mark to improve his customer experience while significantly increasing incremental category sales, profit, and return visits from his most valuable shoppers."

Mr. McMillan added that retail and brand executives from around the country will tour the Shelfbucks Tarrytown Pharmacy installation next month during SXSW 2014, one of the country's leading conferences for the introduction of technology innovations. Shelfbucks is a finalist for the prestigious SXSW Interactive Accelerator competition in the Enterprise and Big Data category. Additionally, Mr. McMillan will showcase the Tarrytown Pharmacy's use of Shelfbucks as a featured speaker at the only retail industry event at SXSW, RetailLoco.

Introduced in October, Shelfbucks was named a winner of the "DEMO God" award at the DEMO Fall 2013 conference, an exclusive competition renowned for launching innovative new technology products. The company was also named to the 2013 Fall Austin A-List, which recognizes the Austin area's most innovative new companies.

About Shelfbucks
Headquartered in Austin, Texas, Shelfbucks develops and markets the leading iBeacon promotion platform designed to improve how shoppers interact with product brands in retail stores. Shelfbucks enables real-time measurement of in-store shopper demand and personalized delivery of special offers, coupons and other information directly to potential shoppers iPhone or Android smartphones to impact purchase decisions on each visit. Shelfbucks helps retailers and brands build a more loyal relationship with their in-store shoppers, while increasing incremental category sales, profit, and return visits. Shelfbucks is the first platform to allow retailers and brands to build a relationship with the growing number of GenY and Millennial age group of shoppers, who don't read print newspaper circulars, use direct mail coupons, or clip paper coupons. Shelfbucks also helps brands and retailers reduce price matching and showrooming to increase in-store sales opportunities. Additional information on Shelfbucks is available at

Contact Information:

Scott Phillips
Scott Phillips + Associates, Inc.

312.943.9100 x28