New Amobee LTV Allows Brands to Measure and Increase the Lifetime Value of Mobile App Customers
REDWOOD CITY, CA--(Marketwired - Feb 19, 2014) - Amobee, the company defining digital advertising, today announced Amobee LTV, a significant update to the Amobee Platform, which enables advertisers, publishers and app developers to gain insights into their mobile app customer base and increase customer success and ROI of their mobile apps. With Amobee LTV, the Amobee Platform is the industry's most comprehensive digital advertising platform for advertisers, publishers and app developers who use mobile apps to build lifetime relationships with consumers.
Amobee LTV includes the capability to get detailed insights on mobile app users, as well as the power to directly engage and re-engage app users to increase ROI. The platform provides a user-friendly, holistic view of what users are doing with multiple apps, including the ability to segment audiences and generate a lifetime value score for each app or customer segment. Engagement tools for in-app text and rich-media push notifications are integrated directly into the platform.
"Customers come and go, but fans stay for life," said Mark Strecker, president of Amobee. "We built this platform to help companies create strong relationships with their customers. With Amobee LTV, marketing executives and app developers can use customer insights to vastly increase the chances of retaining app users, creating fans for a lifetime."
For advertisers, the Amobee Platform includes Amobee RTB DSP, the industry's most advanced programmatic media buying platform, Amobee 3D, the only 3D immersive mobile ad format in the market, and Amobee LTV, the most comprehensive solution to better understand, engage and retain mobile app users at scale.
For publishers, Amobee offers Amobee RTB Exchange, a leading-edge programmatic ad revenue platform that connects supply to the world's leading demand sources, Amobee 3D SDK, which allows publishers to run Amobee 3D ads to achieve the highest ROI per impression, and Amobee LTV, which allows mobile app publishers and developers to increase user loyalty, and maximize revenue potential.
Amobee LTV currently supports iOS and Android apps. For more information about Amobee LTV, or to join the private beta, go to: http://www.amobee.com/ltvbeta
Amobee is defining digital advertising with comprehensive solutions and services for advertisers, publishers and mobile operators worldwide. Amobee technology enables its customers to run targeted, leading-edge mobile-centric ad campaigns on a global scale with unparalleled ROI. Amobee's proprietary Amobee 3D platform empowers advertisers to create realistic, interactive 3D ads that allow mobile users to engage with products in ways never possible before. Amobee is a division of SingTel's Digital L!fe Group, which is focused on creating new digital growth engines to delight customers and disrupt adjacent industries. Amobee was named "Mobile Marketing & Advertising Agency of the Year" at the 17th Annual Global Mobile Awards.