Up to 50% of Marketing Hires Will Have a Technical Background in 2014
NEW YORK, NY--(Marketwired - Feb 19, 2014) - Demand for digital marketing professionals will rise 38% from 2013 to 2014, reported Mondo, a technology and digital marketing resourcing provider. Mondo also predicts that up to 50% of all marketing hires in 2014 will have a technical background, a marked change from the skill sets of traditional marketing professionals and a significant increase from 2013.
According to Mondo's research, today's hottest jobs include titles, include:
"With 53 new marketing technologies introduced in 2013 alone, and that number expected to double in 2014, there are huge opportunities for technology professionals in marketing departments," said Laura McGarrity, Vice President of Marketing for Mondo. "We are now seeing the rapid convergence of Marketing and Technology departments. CMOs and marketing executives must shift their focus to the world of digital marketing and expand their teams with the digital marketing resources necessary to support the latest web, mobile, automated and integrated marketing technologies."
She added, "Innovative companies are investing more heavily in Marketing to support strategies that directly impact the bottom line. By leveraging skilled resources and technology to gain insights into customer behaviors, Marketing is able to directly tie the impact of activities to results ie. revenue generated. Without the skilled resources to create, test, and execute these marketing strategies, companies will get left behind."
In addition, Mondo reported that the technology skills in highest demand in the marketing department over the past year include:
The Mondo report is based on data from Mondo's thousands of contract IT and marketing placements, from 2012 to 2014.
Mondo, a leading IT resourcing provider, has a more than 13 year track record of delivering access to highly specialized IT and digital marketing professionals. Mondo's IT experts have skills that are tailored to meet the needs of a range of industries, including Government, Financial Services, Healthcare, High Tech, Hospitality, Media and Retail. Mondo is uniquely qualified to help both CIOs and CMOs with their accelerating technology demands. Its customers include Deutsche Bank, Facebook, NBC Universal and NYU Medical Center. Headquartered in New York City, Mondo has offices in San Francisco, Washington DC, Philadelphia, Denver, Boston, Chicago and Ft. Lauderdale. To learn more, visit www.mondo.com, and connect with us on Twitter, Facebook and LinkedIn.
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LCH Communications for Mondo