Participating Brands Include Hershey's and "Cut the Rope" Publisher ZeptoLab
BOSTON, MA--(Marketwired - Feb 20, 2014) - Aquto today announced the launch of its MoVE Zero mobile value exchange platform. The MoVE platform enables advertisers and publishers to use mobile data to increase customer engagement and conversion. Advertisers using the MoVE Zero platform include Scharffen Berger (a Hershey's premium chocolate brand) and ZeptoLab (creator of the hit app Cut the Rope). MoVE Zero will be available to all AT&T postpaid and session-based smartphone and tablet users beginning in March.
Brands use MoVE Zero to reward consumers who engage with mobile advertising and content with additional mobile Internet data. The data is paid for by the advertiser and allows users to enjoy more mobile engagement without worrying about their data usage. For mobile marketers, MoVE Zero creates greater brand affinity and a more transparent value exchange with consumers.
"People are spending more and more time engaging with content on mobile devices; approaching -- and in some markets surpassing -- the time spent with television or on their computers," said Susie Kim Riley, CEO of Aquto. "For advertisers, mobile is a huge opportunity, but the effectiveness of mobile campaigns still lags when compared to online. MoVE Zero helps advertisers get maximum value from their mobile campaigns by using mobile data to reward engagement and improve conversions."
"We are always on the lookout for new and innovative ways to encourage engagement with our brand," said Diana Moldavsky, chief revenue officer of ZeptoLab's Cut the Rope, which has more than 400M downloads and is one of the most popular and well-monetized apps. "Aquto's approach is unique and its value proposition is clear."
In the app economy, the competition to retain and monetize users is fierce and the key to monetization is engagement. Aquto MoVE allows mobile publishers to compete more effectively by sponsoring mobile data to encourage and increase engagement. The company is working closely with advertisers, mobile publishers and carriers in ways that benefit all participants in the mobile ecosystem.
"Our Sponsored Data program enables consumers to receive even more value from their mobile devices and spurs innovation in content delivery and engagement," said Mark Collins, SVP, Voice and Data Products, AT&T Mobility. "We are excited to work with visionaries like Aquto to spread the use of Sponsored Data to all players in the mobile value chain."
Aquto is the first solution that gives consumers more mobile Internet in exchange for engaging with mobile content. Founded in 2012 with headquarters in Boston, the company provides businesses a frictionless way to improve the effectiveness of mobile campaigns -- from advertisements to m-commerce and app engagement -- while providing a valuable new service to mobile subscribers. For more information, visit www.aquto.com or follow @aquto on Twitter.