ARM & HAMMER(TM) Oral Care Introduces New Truly Radiant(TM) Product Line for a Strong, White Smile

EWING, NJ--(Marketwired - Mar 18, 2014) - Church & Dwight Co., Inc., the maker of ARM & HAMMER™ oral care products, announced today the introduction of ARM & HAMMER™ Truly Radiant™ toothpaste and Spinbrush™ Truly Radiant™ battery-powered toothbrushes -- a new line of oral care products that provide superior whitening, cleaning and strengthening for a radiant smile. 

Featuring sleek black packaging, the Truly Radiant™ collection includes ARM & HAMMER™ toothpaste, Extra White and Deep Clean Spinbrush™ battery-powered toothbrushes and replacement brush heads.

"We are thrilled to introduce our first ARM & HAMMER™ Oral Care platform -- the Truly Radiant™ collection -- to help achieve a healthy, strong and white smile," said Tim Seitter, Vice President of Oral Care Marketing, Church & Dwight Co., Inc. "The three-in-one approach goes beyond whitening and offers unsurpassed benefits so you can feel and look truly radiant when you smile."

ARM & HAMMER™ has enlisted actress Alison Sweeney as the face -- and smile -- of the brand. Sweeney, actress, author and TV host of The Biggest Loser, embodies the truly radiant lifestyle of being healthy, confident and strong, and inspires women around the country to let their radiance shine. Sweeney will be featured in the brand's new marketing campaign, including television, print and digital advertising.

"Having a good smile gives me a sense of confidence and beauty," said Sweeney. "Using ARM & HAMMER™ Truly Radiant™ toothpaste and Spinbrush™ helps me achieve a strong, healthy and white smile, so I can radiate from the inside out."

New ARM & HAMMER™ Truly Radiant™ toothpaste whitens, cleans and strengthens teeth for a radiant smile in just five days*. The toothpaste helps to removes 100 percent more surface stains than ordinary toothpaste,¹ and smoothes surface imperfections while also restoring shine.

Spinbrush™ Truly Radiant™ Extra White and Deep Clean brushes remove 100 percent more plaque² than manual toothbrushes, thanks in part to their elongated bristles that provide greater access for hard-to-reach places. The Spinbrush™ Truly Radiant™ Extra White brush contains specialty whitening bristles and cup to help achieve a whiter smile, while the Spinbrush™ Truly Radiant™ Deep Clean brush removes even more hard-to-reach plaque.

ARM & HAMMER™ Truly Radiant™ toothpaste and Spinbrush™ Truly Radiant™ battery-powered toothbrushes are available at mass, drug and grocery retailers nationwide beginning February 2014. For more information, please visit trulyradiant.com.

Church & Dwight Co., Inc. manufactures and markets a wide range of personal care, household and specialty products, under the ARM & HAMMER™ brand name and other well-known trademarks.

*Data on file
¹ in 14 days when used as directed
² than a regular flat trim manual toothbrush