DNA Brands Announces Promotion of Eric Fowler to President and CEO

BOCA RATON, FL--(Marketwired - Apr 1, 2014) - DNA Brands, Inc. (OTCQB: DNAX) makers of DNA Energy Drink, the winner of the 2010 and 2012 "World's Best Tasting Energy Drink" title and DNA energy coffee announced that it has promoted Eric Fowler to the positions of President and CEO, effective immediately. Mr. Fowler was previously the Company's Vice President of Sales and Marketing, a position he held since joining the company in January 2013. Mr. Fowler succeeds Darren M. Marks who resigned to pursue other interests, but will remain as a director and Chairman of the Board of Directors.

Mr. Marks said, "Eric's experience and leadership is instrumental in the implementation of the Company's new business plan. Eric has spearheaded our rebranding efforts, giving the Company a complete new look while expanding our already 'award winning' energy drink line. In addition, Eric has also been instrumental in the creation and development of a new line of milk based energy coffees with Omega 3." Marks concluded, "I am proud to have Eric succeed me as President. His efforts over the past 12 months have put us in a position for some serious growth and will help ensure that DNA will be able to reach its goals of increasing distribution."

About Eric Fowler

Eric Fowler has 30 years' experience in the beverage industry, serving in executive sales and marketing positions with several of the nation's beverage leaders including A&W Brands, Snapple, Cadbury Schweppes and Southeast Atlantic Beverage. Mr. Fowler assumed his position as Vice President of Sales and Marketing for DNA Brands in the beginning of 2013.

About DNA Brands, Inc.

DNA BRANDS, makes DNA Energy Drink ®, including Citrus flavor, which won the 2010 and 2012 best-tasting energy drink at the World Beverage Competition, along with Coffee Energy with Omega 3 Drink. DNA Energy Drink® is a proprietary blend of quality ingredients in several delicious flavors. DNA is a proud sponsor of many action sport teams consisting of top athletes from Motorcross, Surf, Wakeboard and Skateboard, and has received tremendous TV and media coverage.

"Awarded the World's Best Tasting Energy Drink 2010 & 2012 respectively at the World Beverage Competition"

For more information about DNA Energy Drink, its athletes and sponsorships, please visit www.dnabrandsusa.com or contact:

Ralph Sabella at (954) 970-3826 x 106

Forward-Looking Statements

Except for statements of historical fact, the matters discussed in this press release are forward-looking. "Forward-looking statements" describe future expectations, plans, results, or strategies and are generally preceded by words such as "future," "plan" or "planned," "expects" or "projected." These forward-looking statements reflect numerous assumptions and involve a variety of risks and uncertainties, many of which are beyond the company's control that may cause actual results to differ materially from stated expectations. Some of the factors that could cause actual results to differ materially from the forward looking statements contained herein include (i) the Company's ability to generate significant revenues from its new product line, (ii) the Company's ability to obtain adequate financing to achieve its business plan (iii) a decision by the Company's distributors to carry the Company's products (iv) acceptance by consumers of the Company new flavors and branding (v) launching of three new coffee drinks and re-ordering the new rebranded five energy drink flavors, and (vi) and other factors without limitation which are detailed in documents we file from time to time with the Securities and Exchange Commission, which are available at SEC.gov.