AMD and Adobe Collaboration Enables Real-Time, Pro-Level Production Workflows for 4K and Beyond for Adobe Premiere Pro CC, SpeedGrade CC and Media Encoder CC Users
LAS VEGAS, NV--(Marketwired - Apr 4, 2014) - NAB 2014 (Booth SL10405) -- AMD (
Today's announcement builds on the already impressive additions the companies have made available in recent months, which began with OpenCL™ support through the Adobe Mercury Playback Engine to speed up Adobe® Premiere® Pro CC workflows. AMD App Acceleration via the open standard OpenCL API brings the massive parallel compute power of AMD A-Series APUs, AMD Radeon™ graphics, and AMD FirePro™ professional graphics to bear on the sophisticated capabilities within Adobe Premiere Pro CC, Adobe SpeedGrade™CC, and Adobe Media Encoder CC. That performance also scales with AMD dual-GPU configurations, including dual AMD FirePro GPUs for the latest generation Apple Mac Pro systems.
"OpenCL enables us to deliver a radically improved experience to Adobe Creative Cloud users with the muscle needed for today's most demanding workflows, including real-time production with 4k and beyond," said Steve Belt, corporate vice president, Product Management, AMD. "Our longstanding collaboration with Adobe provides a direct pipeline between the fantastic features most desired by customers in key Adobe Creative Cloud products and the accelerated performance offered by AMD's advanced compute core architectures."
"AMD processing power brings the full potential of Adobe Creative Cloud to life for professional users," said Simon Williams, director of Strategic Relations at Adobe. "Working together, AMD and Adobe continue to deliver a steady stream of advances that optimize the apps video professionals rely on every day. Together we enable video pros to push their creative boundaries and take on any production challenge, including the latest workflows for 4K and higher."
Attendees at NAB 2014 will have a first-hand opportunity to see demonstrations of more than a dozen new features in Adobe Premiere Pro CC, including many that use OpenCL acceleration through the Mercury Playback Engine to access the performance of AMD graphics processors. Highlights of the new features include:
AMD acceleration also powers the expansion of Adobe Premiere Pro CC support for popular high resolution camera workflows and their associated formats:
Both AMD (Booth SL10405) and Adobe (Booth SL3910) will showcase the complete range of AMD OpenCL accelerated and enhanced video workflows at the 2014 NAB Show, April 7-10 at the Las Vegas Convention Center. Visitors will be able to see demonstrations and experience first-hand the performance available across a broad range of workstations and graphics cards available for any budget.
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