SAN FRANCISCO, CA--(Marketwired - Apr 8, 2014) - Euclid, the leader of in-store retail analytics, today releases its monthly retail benchmarks report to analyze shopper activity and behavior during the month of March. This month's report measured data from tens of millions of domestic shopping sessions to reveal that shopper activity rebounded from February as a result of improving weather and increased disposable income, but traffic and engagement lagged compared to last year. Based on the findings, Euclid asserts that these metrics illustrate a weak outlook for industry revenues, estimating general merchandise, apparel, furniture and other (GAFO) retail sales grew by 0.2 percent year-over-year.
Overall, shopper traffic and repeat visits remained below last year's levels as bad weather remained a challenge for much of the country. In addition, in-store engagement was weaker than last year as a result of Easter falling deeper into April.
Here are some of Euclid's top findings in this month's report around shopper behavior metrics:
The best day of the month was Wednesday the 5th, with some of March's best customer engagement performance as well as a strong storefront conversion. This day also attracted the highest percentage of valuable repeat shoppers during the month. The worst day of the month was Thursday the 13th, which saw underperformance across all metrics, but most notably traffic and average duration.
To view the complete findings, download the full report on shopper activity for the month of March here: http://info.euclidanalytics.com/WC14-01USRBReg_RLP.html
About Euclid
Euclid provides answers and insights to brick and mortar retailers in the same way that web analytics services do for e-commerce. Euclid helps retailers quantify offline impact of marketing, optimize store performance, and understand customer behavior. As of March 2014 Euclid's network has grown to capture six billion measurements per day, analyzing 250 million potential shopping sessions per year across thousands of locations. Only anonymous, non-personal data is ever collected and only aggregated trend data is used for analysis.
Contact Information:
Media Contact
Andrew Still-Baxter
VSC for Euclid
andrew@vscpr.com
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