Source: Mansfield/Barnhart, Inc.

Dell Global Operations Executive and Zyme Channel Experts Discuss: Overcoming Visibility and Analytic Challenges to Drive ROI from Channel Investments

PHOENIX, AZ--(Marketwired - Apr 10, 2014) -  Zyme, the leader in the rapidly growing discipline of Channel Data Management (CDM), invites media representatives to gain valuable insights from experts attending the Channel Focus North America 2014 Annual Conference organized by Baptie & Company in Phoenix from April 22 to 24, 2014. Now in its 17th year, Baptie's Channel Focus North America has earned a reputation for presenting the finest speakers, talking about how they are combining radical new thinking and proven strategies to redefine channel sales and marketing methodologies.

Editors and journalists who cover sales, marketing, or channel management may request a copy of a presentation delivered at the conference by Karl Martin, Director, Global Operations Commercial Business at Dell, who describes how companies are opening new channels and improving channel productivity through best practices in Channel Data Management. This presentation is being made jointly with Zyme, a Key Sponsor of the 2014 Channel Focus North America Conference.

From this presentation, media representatives will learn more about how global enterprises are:

  • Gaining invaluable analytics insights from their global retail and resale channels.
  • Increasing ROI on channel promotions by as much as 39%.
  • Reducing inventory costs by as much as 52%.
  • Addressing the challenges of funding their channel programs when there has been a lack of visibility into past performance and real-time feedback from field sales representatives.
  • Leveraging increased data visibility to optimize processes that discover new channel insights and build fact-based knowledge.

What is CDM? Channel Data Management is a fast-growing discipline among global manufacturers that increases their visibility into the fine details of what is happening within their sales and distribution channels. CDM is designed to deliver decision-grade channel intelligence that leads to increased sales and improved incentive program ROI. With CDM, manufacturers are enabled to increase channel sales by responding to accurate, real-time, granular data from their channels, create better-targeted promotions, and develop more effective partner segmentation.

Karl Martin, Director, Global Operations Commercial Business at Dell, Inc.

Wednesday, April 23, 2014 / 10:40am to 11:25am MDT (Arizona)

Editors' Note:  
Journalists are invited to request a private telephone briefing, after the presentation has ended.

Send your request to via email

Learn More:  
Contact David Wright, 408-363-2843

About Zyme: Zyme is the global leader in the emerging channel data management (CDM) space, delivering the intelligence global companies need to accelerate channel sales and improve ROI from incentive programs. Zyme's flexible, cloud-based offering simplifies data collection and helps companies such as Dell, Symantec, and Logitech liberate the valuable intelligence locked in their channel data. Zyme's solution increases sales by enabling channel executives to leverage real-time granular data from the channel, develop more effective partner segmentation, create better-targeted MDF, co-op, and rebate programs -- and maintain a deeper understanding of customers, to improve regional sales performance and product planning. With a global channel directory of over 750,000 partners, support for a wide range of partner reporting formats, and a proven methodology for ensuring partner reporting compliance, Zyme's purpose-built CDM solution delivers results that home-grown custom systems cannot equal.

Contact Information:

Media Contact:
David Wright
MediaBridge Public Relations®