DELRAY BEACH, FL, April 11, 2014 (GLOBE NEWSWIRE) --
Lion World Travel
is
passionate about their new campaign supporting Rhino
conservation in South Africa. In honor of Earth
Month, and in celebration of their 50th
anniversary, Lion World Travel has committed to
donating $0.50 to The Endangered Wildlife Trust
every time their "Help Save the
Rhinos" web page, Facebook message or tweet is shared. The promotional hashtags are
#ShareIfYouCare or #50For50 . The
goal is to reach 20,000 shares for a total
of $10,000 to be donated to the trust.
"Conservation-based tourism is very close to our hearts, and
bringing visitors on safari to witness the miracle of Africa's
nature and wildlife is an integral part of what we do," said
Lucille Sive, President of Lion World Travel. "The safari and
tourism industry has an obligation to lend their support to
wildlife conservation and protection, especially
considering the current crisis in animal poaching - which has
reached unprecedented levels in recent years."
"At Lion World Travel, we are haunted by the plight of the rhino,"
said Sive. "Ten years ago, a mere 25 rhinos were poached each year.
In 2013, the number of poached rhinos in South Africa reached an
unbelievable figure of 1,004!"
The illegal wildlife trade is estimated to be the third largest
illegal industry in the world following drugs and human
trafficking. The Endangered Wildlife Trust's Rhino Project works
tirelessly to implement interventions at several stages in the
poaching and wildlife trade chain.
In conjunction with The Treadright Foundation, a
not-for-profit organization established by The Travel Corporation to
encourage sustainable tourism within their own family of brands and
in the places they visit, Lion World Travel has chosen to support
The Endangered Wildlife Trust's Rhino Project to
contribute to the cause. Lion World Travel invites the
public to help them reach their goal of 20,000 shares.
Please log on to Lion World Travel to participate in the campaign,
share the page, and encourage others to do the same!
About Lion World Travel
Lion World Travel is the leading tour
operator from North America specializing in group and individual
tours to Southern and East Africa, and is a member of the renowned
Travel Corporation, which also includes: Trafalgar Tours, Contiki,
Brendan Vacations, Insight Vacations, The Red Carnation Hotel
Collection and Uniworld Boutique River Cruise Collection. In its
50th year, clients continue to benefit from Lion World Travels'
destination knowledge, expertise, and emphasis on customer service.
With their safari specialists all having first-hand knowledge of
Africa, Lion World Travel can confidently assist clients in
creating an African adventure that fits their specific interests as
well as their budget. Extraordinary service, affordable luxury and
value for money are what keep clients coming back to Lion World
Travel.
Winner of the South African Tourism Ubuntu Awards "Top Producing Tour Operator for North America" for 2010, 2011, 2012, 2013 and 2014
Winner of the South African Airways "Award of Excellence in Travel and Tourism for North America" for 2012
Winner of Travelzoo Award for "Best Overall Provider of Vacation Package Deals to Warm Weather Destinations" for 2012
About The TreadRight Foundation
Lion World Travel is a part of a
joint initiative with The TreadRight Foundation, a not-for-profit
foundation established by The Travel Corporation to
encourage sustainable tourism within our own family of brands and
in the places we visit. To date, TreadRight has donated more than
US $2 million to sustainable tourism projects around the world. To
find out more about our work with TreadRight visit: www.TreadRight.org.