TORONTO, ONTARIO--(Marketwired - April 15, 2014) - The Canadian Bankers Association (CBA) today welcomed the appointment of Jane Rooney as Canada's new Financial Literacy Leader. The announcement was made by Minister of State (Finance) Kevin Sorenson as part of the federal government's commitment to financial literacy.

"We look forward to working with Ms. Rooney and she brings sound qualifications to the position," said Terry Campbell, President of the Canadian Bankers Association. "A dedicated Financial Literacy Leader will help achieve better coordination among the many financial literacy programs in place today and will help ensure that more Canadians have access to the skills and tools necessary to better manage their finances."

Banks in Canada recognize they have a shared responsibility in contributing to Canadians' financial literacy. Each day millions of Canadians turn to banks for advice to help them save, buy homes, start businesses and plan for retirement.

For over a decade, the CBA has brought financial literacy to Canadians through its high school seminar program, Your Money Students, which has taught more than 220,000 senior high school students about budgeting, borrowing, saving, investing, and fraud prevention. The non-commercial seminar is delivered by volunteer bankers from the local community and teaches young Canadians about responsible money management. Over 7500 seminars have been delivered to date across Canada. Your Money Students is offered in collaboration with the Financial Consumer Agency of Canada (FCAC).

Beginning in the fall of 2014, the CBA will launch Your Money Seniors, a new national financial literacy seminar program for Canadians who are retired or preparing for retirement. Your Money Seniors will be offered free of charge to seniors' groups across the country and will cover issues such as budgeting, cash management, financial abuse and frauds and scams targeted at seniors.

More information about the banking industry's commitment to financial literacy can be found at this link:

About the Canadian Bankers Association

The Canadian Bankers Association works on behalf of 59 domestic banks, foreign bank subsidiaries and foreign bank branches operating in Canada and their 275,000 employees. The CBA advocates for effective public policies that contribute to a sound, successful banking system that benefits Canadians and Canada's economy. The Association also promotes financial literacy to help Canadians make informed financial decisions and works with banks and law enforcement to help protect customers against financial crime and promote fraud awareness.

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Contact Information:

Kate Payne
Canadian Bankers Association
(416) 362-6093, ext. 219
Cell: (416) 587-7733