Boston, April 15, 2014 (GLOBE NEWSWIRE) -- Two Boston-area software firms will present a free webinar series about how colleges and universities use personalized website content to improve student recruitment and increase alumni giving and participation. The webinars are on April 17 and May 8 at 1:00 p.m. EDT.

To learn more and/or register, please visit the following links:

·         April 17: Make Your Website Your Best Admissions Officer with Real-time Personalization

·         May 8: Increase Alumni Giving and Event Attendance with Real-time Personalization

Topics will be presented by Karl Wirth, CEO and co-founder of Evergage, and Dan Flanigan, VP of products for Percussion. Both companies have experience helping renowned educational institutions engage and motivate a variety of audience segments by presenting website content tailored to their persona and visit intent.  

"Students today have an array of higher education choices available--from community colleges, to state colleges, to certificate programs and online degrees--and online research is a critical tool for them when choosing a school. Likewise, alumni are also pulled in many different directions for where to donate their money, which is a critical source of support for universities," said Flanigan. "Personalization is the best way for colleges and universities to engage students, parents and alumni in a conversation, and connect them to the content they care about the most so they will keep coming back."

Attendees will learn:

-       How to engage prospective students with content tailored by academic, athletic, or other interests--while targeting parents with the content they find most relevant--for increasing applications

-       Strategies for building online personalized relationships based on visitor behavior

-       How to keep interactions with alumni of all ages active and engaging - to earn their continued support and increase donations

-       Strategies for inspiring website visitors to take a desired course of action

To register for the April 17 webinar, click here:http://bit.ly/1d6Owom

To register for the May 8 webinar, click here: http://bit.ly/1go0Xad

About Percussion

Percussion Software makes it easy and affordable for higher education, government agencies, and business organizations to create, publish, and share content that drives web traffic, engages visitors, and looks great on any device. Percussion customers love their unique coaching program, drag-and-drop editing, built-in blogs, responsive mobile templates, SEO tools, and fast migration with LiveFirst. Leading customers include Sunoco, the U.S. Social Security Administration, Norfolk State University, Ceridian, and Cornell University. To learn more, visit www.percussion.com.

About Evergage

The Evergage platform delivers real-time web personalization to more than 100 million web visitors, optimizing site conversions and customer success for over 100 organizations, including Acquia, Experian, Gardener's Supply Company, Millward Brown Digital, Palms Casino Resort, Publishers Clearing House and Sittercity, A BostInno 2013 "50 on Fire" and TechCrunch Disrupt finalist, Evergage's tools empower marketers and customer success teams with real-time dynamic content and inline messaging features, behavioral analytics and segmentation, and integrations with other top CRM and SaaS providers. Founded in 2010 as Apptegic, Evergage has offices in Boston and San Francisco. For more information, visit http://evergage.com or contact the company at sales@evergage.com or 1-888-310-0589.

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Jean Borgman
jborgmanATevergage.com
508-451-5944