Greenfield Farms Food Subsidiary Carmela's Pizzeria Announces Agreement to Offer Hershey's Ice Cream Products Through Its Carmela's Treats Category

WEST PALM BEACH, FL--(Marketwired - Apr 16, 2014) - Greenfield Farms Food, Inc. ("Greenfield" or the "Company") (OTCQB: GRAS) announced today it has entered into an agreement with Hershey's Creamery, Inc. ("Hershey") to sell Hershey's Ice Cream within its stores. Carmela's will be offering Hershey products including Hershey toppings under the "Carmela's Treats" category. Carmela's Treats will include a prototype walk-up window on the Company's restaurants for customers desiring ice cream treats during certain hours of the day.

Carmela's expects to roll-out the added concept this week and anticipates this dessert co-branding to contribute to top line sales increases within the restaurants. This agreement allows Carmela's to utilize the Hershey equipment, marketing, advertising and promotional materials they develop for Carmela's Pizzerias and Sports Grille.

Greenfield Farms Food, Chief Executive Officer, Ronald Heineman, said, "We are pleased to have entered into this agreement with a nationally known ice cream brand like Hershey's Creamery that has been in business since 1884 as we roll out our Carmela's Treats offerings. It is our expectation is this will be a great benefit adding to the top line in our restaurants."

About Carmela's Pizzeria
Carmela's presently has four Dayton, Ohio area locations offering authentic New York style pizza. Carmela's offers a full service menu for Dine In, Carry out and Delivery as well as pizza buffets in select stores. Carmela's has been noted in Dayton Daily News as one of "The Best Pizzerias" in Dayton. Visit the Carmela's website at: www.carmelasohio.com

About Greenfield Farms Food, Inc.
Greenfield is a publicly-traded nominally capitalized company operating through its wholly-owned subsidiary Carmela's Pizzeria CO, Inc. through the Carmela's Pizzeria Dayton restaurant locations that include pizza buffets, alcohol service, delivery and carry-out depending on the location; and has previously been a limited producer and marketer of "grassfed" beef that supplied a North Carolina based grocer.

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