TORONTO, ONTARIO--(Marketwired - May 13, 2014) - Swimsuit season is right around the corner! While finding the most flattering and perfect fitting swimsuit should be effortless, most women find this challenge to be nearly impossible. Announcing the Lands' End Getaway Tour!

"We know the key to a flattering swimsuit is finding the perfect fit and that's why we are excited to announce we are taking our professional swim fit experts on the road to offer personal swimsuit fittings and style advice to women in six cities throughout the US and Canada," said Michele Donnan-Martin, EVP, Merchandising & Design, Lands' End. "The Lands' End swim team takes this challenge seriously and while we have designed thousands of swimsuit styles for women over the years, it still comes down to flattering one figure, one woman at a time and that's what we are excited to offer during the Lands' End Getaway Tour."

Lands' End is bringing the ultimate swimsuit experience to women through a series of events taking place throughout the US and in Canada. From May 17, 2014 through June 7, 2014, the Lands' End Getaway Tour will make stops in Atlanta, New York, Boston, Toronto, Chicago and Madison, Wis., offering complimentary professional swimsuit fittings, style tips and a chance to shop.

Professional Swimsuit Fittings, Style Sessions and More

At each event, attendees will have the opportunity to meet with a Lands' End Swim Fit Expert for a professional fitting session and a one-on-one swim silhouette consultation. Based on a series of measurements including bust, hip, waist and torso, attendees will be assisted in finding a perfect swimsuit fit. Best of all, Lands' End offers a vast assortment of swimsuit sizes to fit every body from size 2 to 26W ranging from regular and petite (short torso) to tall (long torso) and plus sizes. The company also offers swimsuits by bra size including D, DD and DDD and mastectomy styles.

Lands' End Getaway Tour Experience Online

For those unable to attend one of the Lands' End Getaway Tour events, there is a chance to take part in the campaign online at The site brings the event experience to life through videos on how to create a professional swimsuit fit experience and swim style. There is also the opportunity to enter the Lands' End Getaway Tour Sweepstakes from May 12, 2014 until June 7, 2014 for a chance to win a luxurious beach house vacation package. One lucky winner will be chose at random to win the Grand Prize which includes round trip airfare for four, one-week beach house rental from Wyndham Vacations Rentals, a Lands' End swim wardrobe and a summer reading library (12 novels) from Random House Publishing.

About Lands' End

Lands' End® is a classic American lifestyle brand with a passion for quality, legendary service, real value and a simple two-word promise to stand behind everything it sells: Guaranteed. Period.® Lands' End delivers timeless style for Men, Women, Kids and the Home at, 1-800-800-5800, Lands' End Retail and around the world. Lands' End is publicly traded and listed on NASDAQ under the trading symbol (LE).

Contact Information:

Strategic Objectives
Annabel Lee
416-366-7735 x263