NORCROSS, GA--(Marketwired - May 14, 2014) - With the improvement of vehicle performance over the last few years, car owners are keeping their vehicles for years or even decades. Automobile Protection Corporation (APCO®), the leading independent provider of automotive ownership benefits, is now administering POWERLIFE® to support long-term relationships between dealers and their customers.

POWERLIFE Limited Warranty covers powertrain-related items for as long as the purchaser owns the vehicle. POWERLIFE coverage remains active if all factory-recommended maintenance services are performed within a 30-day or 1,500-mile window. Additionally, powertrain inspections are required at every 30,000 mile interval, helping prevent potential problems.

"POWERLIFE is designed to bring dealers more customers, buying more from their dealerships, more profitably," said Dave DeCredico, Senior Vice President, Program Development of APCO. "We truly believe that every driver deserves to enjoy buying and owning their vehicle. POWERLIFE is another leading edge benefit we are pleased to provide to the dealers and consumers we serve."

POWERLIFE coverage starts the day of vehicle purchase and continues as long as the purchaser owns the car. By covering the most important items, dealerships can instill confidence in customers purchasing a new or pre-owned vehicle.

"One of the challenges dealerships face is how to create loyalty and bring customers back to the service department for all factory recommended services and covered repairs," said DeCredico. "POWERLIFE gives dealers a distinct advantage to build satisfaction and lifelong loyalty."

POWERLIFE covers repairs or replacement due to a mechanical failure of the most important items related to the powertrain, including engine, transmission, drive axle system, seals, gaskets and other internally lubricated parts, with no expiration date or mileage limits.

Dealerships can learn more about POWERLIFE by calling 888-327-9400 or by visiting www.easycare.com/powerlife.

About Automobile Protection Corporation - APCO:
Founded in 1984, Automobile Protection Corporation - APCO is the leading independent provider of automotive benefits specifically created to enhance a consumer's vehicle buying and ownership experience in ways that create long-term bonds between the consumer and their dealership. Benefits include vehicle service contracts, dent removal coverage, GAP insurance, key replacement coverage and 24/7 personal concierge. Learn more at www.easycare.com